Business evulation Essay Example | Topics and Well Written Essays - 750 words

Business evulation - Essay Example The fact that partners come from administration, finance, and the sales departments of other successful companies in the market ensures that the company’s departments will be component especially the three which are crucial for the success of any company. Another strength that the company has is the fact that its management structure is well suited for new ideas and contribution meaning that the decisions and policies undertaken by the company will comprise both new and old ideas which will help in the company realising success. Another strength that the company possesses is the various number of services the company is offering. This means that the company will be able to attract income from various sectors of the market since the company is diverse. Weaknesses The fact that the company is very new in the marketing and branding market is a weakness. This is due to the fact that the marketing and branding industry is characterised by a lot of customer loyalty thus many consume rs in the market are loyal to existing brands making it hard for new companies to penetrate the market(Kotler, Etal, 2006.). LaunchMe is currently a small business establishment which is a major weakness since the company is not able to hire many employees. This is due to lack of resources to support a huge staff. As a result, many huge companies with huge projects will forego LaunchMe since they will assume it will be unable to launch huge projects. Another weakness that the company faces is fact that it is operating in the United Kingdom only. This will greatly limit its consumer coverage which is essential for such a company in order for it to attract as many customers as possible. Opportunities Investments opportunities, innovation, and technological revolution provides the LaunchMe company with the opportunity to grow remarkably. This is because current trends are showing that the economy of the United Kingdom is steadily getting back to its where more and more investors are pu tting in their cash to small companies such as LaunchMe which are expected to bring back revenue in the future. The fact that the company aims at focus at business owners and entrepreneurs both in the United Kingdom and the international market presents a great opportunity for growth of the company since the rich people in the country are always interested in starting up new business hence providing a steady market for LaunchMe’s products and ser ices. The branding and marketing industry is a growing industry with new developments and innovations (Belch, 2002). This is not only in the United Kingdom but in the whole world (Wheeler, 2006). This creates an opportunity for the company to both grow geographically and financially. By venturing into other countries in Europe and eventually the while world the company will be able to increase in both size and outreach resulting in the company enjoying more revenue. Threats There are major players who pose threats to the company in t erms of unfair competition. Such companies include Addison Whitney, Siegel and Gale among others. Such companies are a threat to the company since they have a well established customer base meaning they enjoy a lot of customer loyalty. It is a known fact that customer loyalty can result to monopolistic features to