Internship Evaluation Of Muslim Commercial Bank Limited - Free Essay Example

Sample details Pages: 8 Words: 2364 Downloads: 6 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? The word BANK is derived from Latin word BANKO/BANCUS which means a bench at which the money changers used to change one kind of money into other. Adam Smith also point out another feature of earliest banks that is to make loans to and float loans. The Bank of Venice founded in 1157, was the first public banking institution. Founders of Commercial Bank Don’t waste time! Our writers will create an original "Internship Evaluation Of Muslim Commercial Bank Limited" essay for you Create order There are three founder of commercial bank the merchants, the money lenders and the goldsmiths. Merchants The one founder of commercial bank is merchants. In the earlier days merchants were considered very honest people because of their strong financial positions so in 14th century the Italian merchants shifted towards England and start a business of lending money on interest basis Money Lender The second founder of commercial banking is money lender. In the start money lender lend their own money or capital to the needy people and get profit on it but after sometime they start the business of barrowing money from the rich people at low interest rate and further lend it to the needy people at higher interest rate. Now a days this is the main function of modern banking. Goldsmiths Last but not the least the third founder of commercial banking is goldsmiths. Goldsmiths were also considered very honest in the past and people give their valuable things with them like gold, silver and cash because they have the iron-safes. So the needy people came and request for loans so goldsmiths star the business to get loans to the needy people and receive profit on it and then give some parentage to the depositor also. 1.1 History of MCB MCB was formed on July 9, 1947 by Adamjee group. At that time MCB was established with the aim of providing banking facilities. MCB was incorporated with the authorized capital of 15 million. MCB was nationalized in 1974 and then privatized in 1991 and at that time MCB was the first bank to be privatized. In June 2008 Nishat Group owns the majority stakes of MCB. Mian Mohammad mansha is now the chairman of Nishat Group and also of MCB. MCB has a customer of more than 4 Million and have wide branches network of more than 1000 and have more than 450 ATMs in the markets. From last 15 years MCB is focusing on their growth by improving their service quality, technology, investment and employee relations. They are also focusing on opening new branches in different areas of Pakistan in order to strong their banking network. 1.1.1 Present Status of MCB Vision Statement: to be the leading financial services provider, partnering with our customer for a more prosperous and secure future. Mission Statement: We are a team of committed professionals, providing innovative and efficient financial solutions to create and nurture long-term relationships with our customers. In doing so, we insure that our share holder can invest with confidence in us. MCB is operating from last 63 years and have more than 1000 branches all over the country. The branches break up provinces wise Punjab 61 %, Sind 22%, K.P.K 11 %, Baluchistan 4% and Azad Kashmir 2%. Currently MCB have authorized capital of Rs. 6500 million and have paid up capital of Rs.5463 million. Industry Banking Founded 1947 Headquarters Principal Office: Karachi, Pakistan Registered Office: Islamabad, Pakistan Key people Mian Mohammad Mansha (Chairman) Products Loans, Credit Cards, Savings, Consumer Banking etc. Revenue PKR 35.782 Billion Net Income PKR 26.753 Billion Objectives of MCB: Like every organization MCB has also developed some objectives. They are as following: To encourage growth and development of bank. To attract more deposits in order to increase their raw material in terms of cash. To utilize resources more efficiently in order to get high productivity and also to maximize the shareholders wealth. To change the environment of traditional banking to online-banking. To play their role in the economic development of Pakistan. To satisfy its customer through its high quality services. To dispose off the credit claim quickly. 1.3 Organizational Structure: Like every organization MCB also requires an efficient organizational structure to perform its activities successful. Because it gives the basic framework within which the bank performs its functions and procedures. The organizational structure of MCB is developed to achieve its objectives. The organization structure is somehow flat with few hierarchical levels and greater specialization of functions. All of these functions are aimed at improving efficiency, reducing cost; improving decision making and assigning responsibilities. Another significant policy of MCB is Customer Convenience. All of the structure procedures and systems of MCB are designed to serve their customers in the best possible way. The MCB organizational structure is developed to satisfy its customer in any possible manner and till now they achieved excellence results from its customers. MCB is one of the largest and complicated organization of Pakistan and having many branches and administrative offices all over the country.. Board of Directors (BOD) The current BOD consists of the following members. Mian Muhammad Mansha Chairman S.M. Muneer Vice Chairman M. U. A. Usmani President Chief Executive Tariq Rafi Director Shahzad Saleem Director Sarmad Amin Director Mian Raza Mansha Director Mian Umar Mansha Director Aftab Ahmad Khan Director Atif Yaseen Director Dr. Muhammad Yaqub Director Span of Control MCB is a very large organization with many branches in different areas of country. So it is managed with decentralization of authority. All the executives including Senior Executive Vice President (SEVPs), General Managers (GMs), Regional Managers (RMs), Vice Presidents (VPs) and Branch Managers have given a limited authority to manage their work and make decisions. But still many decisions of great importance are made by Top Management for control purposes. So we can say that there is a mix of centralization and decentralization authority in MCB. 1.4 Product and Services: Like other banks MCB is also providing different types of new and innovative products and services to its valued customers and also providing financial instruments that are safe and sound and protected. Following are products and services that MCB is offering to its valued customers. 1.4.1 MCB Virtual: In MCB virtual service customer can check his account details by simply login to MCB website i.e. www.mcb.com.pk 1.4.2 MCB Islamic Banking: MCB introduced Islamic Banking which is interest free banking or in other words its a RIBA free banking. If a customer deposit/barrow any asset in Islamic Banking sector so he/she will not receive or pay any interest on it. 1.4.3 MCB Car4U: MCB provides different models of cars to the interested customer on affordable monthly installments 1.4.4 MCB Smart Card: It gives the facility to customer to access their account 24 hours while doing purchasing. 1.4.5 MCB Lockers MCB provides customer with a protection to their valuable assets. 1.4.6 Credit Cards Customer can do shopping through credit cards any where in Pakistan. 1.4.7 MCB Mobile Banking: The customer can get information about the account balance through mobile by just sending an SMS. 1.4.8 Khushali Bachat Account: It is an advance type of saving account which provides some additional facilities to customers regarding Utility Bills payment and Loan Installments with extra costs. 1.4.9 Others: There are some other products or services that MCB is offering are MCB ATM Services, MCB ATM Bill Pay, Working Capital Loans, Term Loans, Personal Loans, Utility Bills Collection, Hajj Mubarak Scheme, Current Account, PLS Account, Demand Drafts (DD) and Mail Transfer (MT) to their customers. Learning and Experience: 2.1 Internship Duration Rationale for Selection I have done my internship in MCB Lalkurti branch Rawalpindi. Phone no. 0515111265 E-mail: [emailprotected]/* */ https://www.mcb.com.pk The duration of my internship is 6 weeks i.e. (19th July 2010-30 August 2010) The rational for selection is mainly reference Main departments of MCB are Cash department, Remittance department, Clearing department, Foreign exchange department, Credit and advances department. 2.2 Details of training department wise I have worked in different departments and also get some information from the employees where I didnt work. Following are the different departments where I have worked Foreign exchange department Clearing department Account opening Transfer (only get some information from employee) Billing (only get some information from the employee) 2.2.1 Customer Service Officer Under the customer service officer I learned about how fill online transfer fund form and deposit slip and for opening an account what documents are needed to be attached with account opening form. Following are different types of Account Individual Account Sole Proprietorship Partnership Joint Stock company Societies Association/Club/Trust Documents needed for opening an Account I have only learned about the individual, Sole Proprietorship, Partnership and Joint Stock Company. For Individual Account you need to fill the Account Opening Form and sign it, Fill KYC Form, Copy of CNIC, Copy of latest utility bill and Signature on Specimen Card For Sole Proprietorship you need to fill Account Opening Form along with KYC Form, Signature on specimen card, Copy of CNIC, Copy of utility bill having business address. For Partnership you need to fill Account Opening Form KYC Form, Signature on Specimen Card, Copy of CNIC of all partners, Copy of partnership deed and copy of registration if firm is registered. For Joint Stock Company you need to fill the Account Opening Form KYC Form, Signature on Specimen Card, Copies CNIC of all the directors, Copy of Memorandum of Association and Article of Association, Copy of resolution of board of directors for opening an Account with the name of Company, Copy of Certificate of Incorporation and Certificate of Commencement of business. 2.2.2 Foreign Exchange In this section or department the customer can receive the money send by their relatives from any foreign country. Foreign exchange officer have all the information in his computer that who send the money, from where he send the money, amount of money with a 16, 12 or 8 digits cord. When the customer came to the foreign exchange officer and request for so the officer first ask some questions i.e name of the person who send money, from where he send money and then officer ask for the cord and original CNIC if all of the information is correct then the officer take print of that page and also fill a advice and signed by the customer and also attach a copy of CNIC and then pass a transition in the register after all this transaction customer can receive his money from cash counter. 2.2.3 Clearing 2.3 SWOT Analysis: Strengths: Following are some of the major strengths of MCB The biggest strength of MCB is its reputation in the market. As MCB is one of the oldest banks of Pakistan so it has highly skillful and managed workforce. MCB is working from last 63 years so the customer satisfaction is also very high. MCB focus on team work or team based approach. MCB is continuously improving its services quality. Employees of MCB respect each other i.e joiners respects their seniors. MCB have a wild network of ATMs through out the country. Now online banking is also an effective strength of MCB. MCB now provide mobile banking to its customers also. Last but not the least the financial position of MCB is also a very good strength of it. Weaknesses: Following are the weaknesses of MCB The major and biggest weakness of MCB is employee job dissatisfaction. In MCB promotions are generally done on the basis of seniority. In MCB more employees are young so they easily switch any other organization in order to learn more skills. MCB have weak advertisements promotions. Opportunities: Following are the major opportunities for MCB MCB can go internationally. MCB can introduce new schemes of deposits and finance can introduce regularly. MCB can offer free staff training seminars. MCB can earn more profit by providing loans and advances to farmers and industrialists at low rate. MCB can increase its branches network more efficiently by opening new branches in rural areas. Threats: Following are some threats for MCB The biggest threat to MCB is the current economic condition of Pakistan. In Pakistan now a days different banks are working so there is a strong competition between them so strong competition is another threat for MCB. The Political in stability is also a big threat for MCB. Now foreign banks are also enter in Pakistan and they use much budget on marketing to capture the market so it is also a threat for MCB. Last but not the least high interest rates are also a major threat for MCB. 2.4 Recommendations After doing the internship in MCB and deeply studying all the information regarding MCB I will give few recommendations. First of all MCB have strong financial position and earning more profits day by day so according to me the salaries of employees must be increased because currently MCB didnt provide good salaries to its employees. Secondly MCB must have to improve its marketing strategies and come up with heavy advertisements i.e TV advertisements, newspaper and magazine etc because currently MCB is not investing much on its promotion if they do so they can capture more market share. I observed that the employees of MCB are strike to one seat and are particularly performing one job and specialized in it and they didnt know about any other field or job so they must be rotated timely in order to expert in every field. Incentives and bonuses must be given to the employees in order to motivate them towards their work. Any such system must be developed by which every employee who is facing any problem from his officer can communicate it with higher management in order to remove that problem. Conclusion MCB is one of those organizations who is efficiently operating on their set procedures and making profit. MCB fallow the guidelines of SBP in other words State Bank of Pakistan provides policies to the banks operating in Pakistan and MCB is one of them. I worked in the Lalkurti branch of MCB and during my internship I learn a lot about banking sector and practically do different tasks e.g Account opening, online funds transfer and much more. Now I am quit capable to deal with customers. By concluding this report I will say that MCB is a very good organization for long term carrier because the staff is very friendly with each other and respectful too.

Study of Oxygen Consumption to Measure Energy Metabolism...

Study of Oxygen Consumption to Measure Energy Metabolism in Mammals Brianne Simonsen Lab Section 8 4 Oct. 2005 Abstract In this experiment the oxygen consumption of a mouse in environments of varying temperatures was studied. The hypothesis behind this experiment was that more oxygen would be consumed at a lower temperature to maintain body heat. To measure the rate of oxygen consumption a mouse was given a specific amount of oxygen. The amount consumed in a specific time was measured and compared to the rates at a colder temperature. Just as expected, oxygen was consumed more rapidly at a lower temperature. This would lead to the conclusion that more oxygen is required to maintain homeostasis in a system. Introduction†¦show more content†¦Before the experiment could begin several preparatory steps had to be taken. The respirometers had to be charged by placing a test tube of KOH pellets into the jar. The apparatus had to then be tested before the mouse could be placed inside and the data collection portion of the experiment commenced. The jar was dried and a piece of dry paper towel was placed in the bottom. The pipette end of the tubing was placed into a beaker of ink. The pinch clamp on the other end of the tubing was opened completely and the pipetor (blue handled) was attached to the end. The handle of the pipetor was pulled until ink on the other end of the tubing reached the bent portion of the pipette. The pinch clamp was pinched closed. The ink was studied and when it maintained a constant level after thirty seconds the preliminary testing went into its final stages. The sensitivity of the apparatus was then tested by warming the jar with body heat from the hands. The ink went down showing that the apparatus was correctly prepared. The apparatus was then taken apart. A mouse was weighed and placed inside the jar by the tail with the KOH pellets remaining in the test tube inside the apparatus. The respirometer was reassembled and a table was prepared to compare the movement of ink to the passage of time during the experiment. The respirometer was sealed and the ink was allowed to rise toShow MoreRelatedThe Effects Of Fitness Training On Vo2 Max And Vco2 Max1984 Words   |  8 PagesEffects of Fitness Training on VO2 max and VCO2 Max Abstract: Mammals consume oxygen and produce carbon dioxide as part of their metabolism process in order to maintain body functions. This occurs at all times, both rest and during intense work, within mammals. During times of greater work, skeletal muscles work harder than they do at rest. This in turn increases their metabolic rate and results in a greater demand for oxygen. It has been proposed that fitness training has a positive effectRead MoreSexually Transmitted Diseases35655 Words   |  143 Pageslife 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Unit 6 Living things in the Environment Plant and animal cells 129 Eukaryotes vs prokaryotes 130 Structures and functions 133-137 Microbes 148-150 Onion and cheek cells 150-151 Ecological study 154 Seed structureRead MoreHemp Cultivation in China42289 Words   |  170 PagesEstimates based on local data collected by interviewing village leaders and agricultural advisors, and the trends extrapolated from these data, lead to the conclusion that closer to 4,000 ha of land was used to grow hemp in 1993. The remainder of this study concerns recent hemp production in Tai an District along the Da Wen river south and west of Tai an city. This area includes Dong Ping County (south and east of Dong Ping Lake), Tai an Urban District (near the villages of Da Wen Kou and Ma Zhuang)

Order System on Manufacturing Performance

Question: Discuss about the Order System on Manufacturing Performance. Answer: Introduction Work Order System is the design and documentation of a certain part of work in large operations such as industrial manufacturing process. There are different work systems that are used for different industrial operations. The type and design of a work system significantly affects operation performance of the industries. The main objective of a successful work order system is to identify the best possible method for an operation so that optimized performance is obtained. A work order system is composed of a number of work cells that are arranged in a sequential order. Each work cell consists of the information of one stage of the operation. In the manufacturing operation, the work cells are used to represent each stage of the manufacturing operation. In a manufacturing system, to optimize manufacturing performance, the Hollier Algorithm is used for making optimal arrangements for work stations. The Hollier Algorithm is used for sorting part routing data and arranging work stations acc ording to the part routing data inputs. In this report, the operation chosen is manufacturing process. The effects and impacts of work order system on manufacturing performance have been discussed in this report. Work Order System and Manufacturing Performance Work Order System is an operation layout or algorithm that is used to optimize the performance of the machine on the basis of input and output. In a manufacturing process, several work planning, layout and operation algorithms are needed to optimize operation performance. Use of a suitable work order system will significantly impact the manufacturing performance. A work order system is composed of a number of work cells that are arranged in a sequential order. Each work cell consists of the information of one stage of the operation. In the manufacturing operation, the work cells are used to represent each stage of the manufacturing operation. There are two kinds of work flow diagrams pure sequential and mixed sequential. For a manufacturing operation, mixed sequential diagram is used to represent the whole process. Figure: Work System Structure for a Manufacture Industry (Operations) Now, work flow diagram using work cells are only small parts of a work order system. The work flow diagrams are constructed in several stages technological stage, work allocation stage and ergonomic stage. For a manufacturing operation, the technological stage consist of the technical operations of manufacturing machines, work allocation consists of the allocation of duties to the machines as well as workers and ergonomic stage consists of other related factors like resources, methodology, post-manufacture operations and others. In manufacturing process, the parts of the work cells are called as Part Family. In a manufacturing system, to optimize manufacturing performance, the Hollier Algorithm is used for making optimal arrangements for work stations. The Hollier Algorithm is used for sorting part routing data and arranging work stations according to the part routing data inputs. For manufacturing process, work flow diagram is much complex. The work flow diagram used is called Network Diagram. Figure: Sample Network Diagram for Manufacturing Process (Source: Created by Author) Now, these are the basic levels of work order systems for a manufacturing process. However, there are more complex structures for work order system of a manufacturing process. These include: Methods Analysis Methods analysis of work order system enables the manufacturing operator to analyze and understand the methods to be followed during the course of the operations. In this part of work order system, the existing operation methodology is analyzed and broken down into small work cells or work break down structures. There are a number of benefits of methods analysis in manufacturing process: Unnecessary operations or methods are analyzed and removed from the main manufacture operation. This helps in preventing extra costs and unwanted operational errors. Multiple operations can be combined together in a sequential order for avoiding too much operation time. This helps in reduction of overall manufactural timeline and operations. In manufacturing process, sometimes, the operations are not done in sequential order and hence, operational errors are found very often. Method analysis can help in rearranging the order of the operations so that the manufacturing process can be executed in the correct manner. Method analysis can also simply the operational activities of a manufacturing process. This helps in increasing efficiency and optimizing the performance of the manufacturing equipments. Methods Design Methods design follows the method analysis process and is used to design optimal design methods for manufacturing or any other industrial operation. Methods design has another set of benefits for industrial operations and manufacturing operations for this case. These benefits are follows: The problems and issues arising during the operational activities can be mitigated easily by building a suitable methods design i.e. methods design gives a proper way of operations. Methods design can be used to find suitable alternatives to existing operations. Finding alternative operation ways can provide more options as well as more optimal and efficient operational method. Methods design can also be used for implementation of new methods and operational changes. A suitable methods design is best suited for optimizing operations of the industrial equipments. In manufacturing industry, methods design is the most important part of operations. Layout Planning Layout planning is by far the most important part of any industrial operation and manufacturing industry is no different. Layout planning is developed from the blueprint of the complete building and equipment placement structures. From the work breakdown structures and work cells, an operational layout can be designed including the layout for the operational equipments. This helps in optimization of operations as well as maximum efficiency of the equipments. From the above study, it has been clear that work systems have significant impacts on the manufacturing industry. Not only the basic operational designs and layouts, they are useful for designing a suitable map for execution of the operations as well as optimization of performances using some specific algorithms. Conclusion Finally, the report can be concluded with the fact that work order system is an inseparable part of an industrial manufacturing process. Work Order System is an operation layout or algorithm that is used to optimize the performance of the machine on the basis of input and output. In a manufacturing process, several work planning, layout and operation algorithms are needed to optimize operation performance. Use of a suitable work order system will significantly impact the manufacturing performance. A work order system is composed of a number of work cells that are arranged in a sequential order. Each work cell consists of the information of one stage of the operation. In the manufacturing operation, the work cells are used to represent each stage of the manufacturing operation. There are two kinds of work flow diagrams pure sequential and mixed sequential. Methods analysis of work order system enables the manufacturing operator to analyze and understand the methods to be followed dur ing the course of the operations. In this part of work order system, the existing operation methodology is analyzed and broken down into small work cells or work break down structures. There are also other factors of work systems that are used to optimize manufacture operations in the manufacture industry. Bibliography Fischer, K. Zink, K.J., (2012). Defining elements of sustainable work systemsa system-oriented approach.Work,41(Supplement 1), pp.3900-3905. Hamid, A.H.A., Rozan, M., Ibrahim, R., Deris, S., Nik Rushdi, H. Yunus, M.N., (2013). Business process analysis of emergency plan using work system theory.Journal of Information Systems Research and Innovation (JISRI),3, pp.37-43. He, N., Zhang, D. Z., Li, Q. (2014). Agent-based hierarchical production planning and scheduling in make-to-order manufacturing system.International Journal of Production Economics,149, 117-130. He, W., Da Xu, L. (2014). Integration of distributed enterprise applications: a survey.IEEE Transactions on Industrial Informatics,10(1), 35-42. HusejnagiĆ¡, D., Sluga, A. (2015). A conceptual framework for a ubiquitous autonomous work system in the Engineer-To-Order environment.The International Journal of Advanced Manufacturing Technology,78(9-12), 1971-1988. Le Bourhis, F., Kerbrat, O., Hascot, J. Y., Mognol, P. (2013). Sustainable manufacturing: evaluation and modeling of environmental impacts in additive manufacturing.The International Journal of Advanced Manufacturing Technology,69(9-12), 1927-1939. Lin, M.T., (2013). The singleà ¢Ã¢â€š ¬Ã‚ row machine layout problem in apparel manufacturing by hierarchical orderà ¢Ã¢â€š ¬Ã‚ based genetic algorithm.International Journal of Clothing Science and Technology. Liu, C., Li, Y., Shen, W. (2014). Integrated manufacturing process planning and control based on intelligent agents and multi-dimension features.The International Journal of Advanced Manufacturing Technology,75(9-12), 1457-1471. Romanovsky, A. Thomas, M., (2013).Industrial deployment of system engineering methods. Heidelberg: Springer. Tubaileh, A. S. (2014). Layout of flexible manufacturing systems based on kinematic constraints of the autonomous material handling system.The International Journal of Advanced Manufacturing Technology,74(9-12), 1521-1537. Wasson, C.S., (2015).System Engineering Analysis, Design, and Development: Concepts, Principles, and Practices. John Wiley Sons. Zink, K.J., (2014). Designing sustainable work systems: the need for a systems approach.Applied ergonomics,45(1), pp.126-132.

Mobile Social Media Marketing

Introduction Marketing professionals all over the world are constantly adjusting their business strategies to reach out to the ever-changing demands and needs of customers (Lamarre, Galarneau, and Boeck 2012, p. 1). With the modern day shift to adoption of media services in the concept of marketing, Khalifa and Shen (2008, p. 112) opine that mobility is rapidly becoming an ordinary way of life.Advertising We will write a custom report sample on Mobile Social Media Marketing specifically for you for only $16.05 $11/page Learn More Innovative business mind-sets that have effectively incorporated e-commerce in their marketing strategies view mobile social media marketing as the next best exhilarating business prospect that will enable businesses to relate to their customers successfully through new communication channels (Lamarre, Galarneau, and Boeck 2012, p. 1). Mobile social media marketing differentiates itself from other marketing mediums such as newsp apers, radio, and television. This arguably is due to its highly interactive nature supplied by web browser advantages and mobile device interfaces that make it possible to offer continuous access to prospective customers (Davis and Sajtos 2009, p. 16). These rare advantages effectively suffice as one of the most robust, dynamic, and personal mediums that continue to shape modern day marketing in all corners of the world (Jadhav, Kamble, and Patil 2012, p. 45). Mobile social media marking has the ability to integrate several forms of mobile device technology and practices such as the Internet, VoIP, mobile SMS, the Bluetooth, mobile e-mail, as well as concepts such as SMS marketing, mobile gaming, mobile advertising, and location based marketing (Lamarre, Galarneau, and Boeck 2012, p. 2). Why the shift towards mobile marketing As Lamarre, Galarneau, and Boeck (2012, p. 2) note, Mobile social media marketing taps abundantly into the massive reservoir of potentials that cut mobile ser vice provision across the globe. These provisions have become used commonplace with consumers of all ages and by customer personal mobile interfaces. In recent times, mobile social media marketing has been comprehensively discussed in modern day marketing ventures and has passed the test of management philosophy pigeonholed on its practices, principles, and strategies that underscores its consistent quality delivery.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Of much consideration has been the increased employees involvement, employee empowerment, top management commitment, benchmarking, team spirit, rewards and recognitions, quality leadership, consistent feedback mechanism and a healthy liaison between companies and consumers, as well as between businesses and their suppliers (Jadhav, Kamble, and Patil 2012, p. 45). Most of the research on mobile social media marketing has majored i n the manufacturing sector. Lately, however, they have spread over the service industry and public administration, each of which has proved to have travelled a robust trajectory towards the empowerment of e-commerce (Abbass and Akram 2010, p 30). The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends. For corporations, therefore, this new shift in the marketing trends holds an appealing assurance of being in constant and direct touch with their clienteles, thus helping them to nurture a repeated and robust rapport with the potentiality of brand. The move amplifies sales with an express competitive advantage (Lamarre, Galarneau, and Boeck 2012, p. 2). In addition, given that the younger customers could be problematic to reach by means of traditional networks of communication. Mobile social media marketing read ily offers an effective appeal, especially with the increased need to reach out to the younger consumer segment (Gao, Sultan, and Rohm 2010, p. 578). This is because this consumer segment continues to be the brain behind the modern day business success. As such, they have to be lured in keeping with the social trends in the market (Jadhav, Kamble, and Patil 2012, p. 45). Challenges of mobile social media marketing Although mobile social media marketing hypothetically implies a prodigious deal of business opportunities, harnessing such possibilities continues to prove somewhat challenging (Aldà ¡s-Manzano, Ruiz-Mafà ©, and Sanz-Blas 2009, p. 745). Numerous obstacles relating to consumer behaviour continue to characterise it in ways that are yet to be resolved.Advertising We will write a custom report sample on Mobile Social Media Marketing specifically for you for only $16.05 $11/page Learn More As Beck et al. (2008, p. 420) note, it is a forgone concl usion that a great number of consumers often have their mobile devices within reach, thereby establishing a robust network of communication between consumers and companies. Over time, the challenge that has characterised mobile social media marketing revolves around the hitches in linking these two entry points by developing a craving from the prospective consumers to generate access to their mobile devices, whereby such consumers not only gain privilege, but also confidence in the company (Aldà ¡s-Manzano, Ruiz-Mafà ©, and Sanz-Blas 2009, p. 745). The other challenge that is often encountered in the managing of the consumer’s interaction with the company’s communication facilities is whether this might be perceived as being explicitly intrusive on such mobile social media marketing platforms. These contests, according to Davis and Sajtos (2009, p. 15), are pointers that validate the fact that research into this particular zone is necessary, pertinent and well-timed. Trends in mobile social media marketing and change management It increasingly becomes very imperative for organisations to gain competitive advantage by nurturing a culture that guarantees businesses the ability to survive and manage change effectively (Jadhav, Kamble, and Patil 2012, p. 46). Mobile social media marketing trends, according to Cao and McHugh (2005, p. 475), warrant the drive to carry out commerce that seeks to explore the domains of developmental paradigms which are in pursuit of the ever-changing buyer behaviour, habits and consumerism in general. Trends in global trade offer valuable lenses through which organisational leaders with the necessary business zest could monitor their business growth, respond amicably to the demands and mitigate uncertainties within their business structures (Abbass and Akram 2010, p 30). These newfound marketing trends are particularly useful in the concept of organisational intelligence, knowledge management, organisational design, an d corporate strategy to reach out to the global consumers.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Given that the most widespread trends in the contemporary market are towards an all-pervasive and continuous change, as well as expanding the scope of interdependencies, close parallelism can be amicably drawn between the public and private sectors with the denominator being the propensity towards environmental change (Cao and McHugh 2005, p. 475). Within these considerations, private and public sector organisations seek to thwart the approaching turbulent environmental glitches that are characteristic of traditional marketing. These marketing glitches are contained by dramatic technological changes, as well as socio-economic and political developments that continue to shape global trade. In order to help shape, understand and manage change conduits and its processes more effectively, a comprehensive outlook of change management in global marketing often suffices as the best alternative in keeping with the ever changing market trends (Cao and McHugh 2005, p. 480). The essence of mob ile social media marketing Mobile social media marketing is a venture of management that is concerned primarily with supervising, designing and controlling processes within a production function. The essence of this is to transform business operations especially in light of producing goods while tendering services that seek to meet the demand of consumers’ needs anywhere at all times (Choi et al. 2008, p. 320). Mobile social media marketing as a concept of management, observe Bauer, Reichardt, Barnes, and Neumann (2005, p. 185), takes into consideration the responsibility of underscoring the efficacy of specific business functions that must be realised by way of using the limited resources as possible to meet customers’ satisfaction within a given timeline. This archetypical business venture is also concerned with the efficacy that involves the conversion of inputs such as raw materials, energy and labour into outputs such as goods and services (Bauer et al. 2005, p. 1 85). Succinctly, the essence of mobile social media marketing is its capacity to utilise capital and human resources such as technology and knowledge to convert raw materials and services into either tangible or intangible products in the forms of goods and services. The basis of mobile social media marketing is to design the systems that control an enterprise such as arranging the facilities, coming up with procedures that align the business with mobile device inventory acquisition and scheduling business tasks and outputs while providing a safe passage that guarantees the smooth sail of business towards customers. Standardisation lenses The modern day consumer views business organisations through the lenses of standardisation and businesses that explore the domains of mobile social media marketing as a way of reaching out to their customers, so it normally gets a head-start in the populous market niche (Bouhlel et al. 2009, p. 705). This is so due to the fact that such businessesà ¢â‚¬â„¢ products and services are usually available to the consumers at the click of a call button. Alternatively, prospective buyers could always browse, view and verify the specifications of a product or service offered by the company, thereby saving both time and money. To a spectacular advantage, the authors opine that prospective customers could make on-line requests and be served with various services and products instantaneously (How to make effective disclosures in digital advertising 2013, p. 1). Mobile social media marketing, just like any other business venture, as argued by Josler and Burner (2005, p. 5), falls under categorisation schemes that classifies it within the highly sought after business motifs. These consist of the conceptualisation of higher degree of communication, standardisation levels, production and service delivery functions, as well as entertainments (Kim, Kim, and Kil 2009, p. 142). Marketing within this business model, for example, offers tangible go ods that must reach out to consumers. As such, a distribution system is often upped to get them to their targeted destination. Service industries tend to deal directly with their customers, thus making distribution a less likely challenge at the behest. Here, the concern, however, is to make the services available to the consumers regardless of their global positioning and trends in time (Pisano and Shih 2009, p. 117). Broadly speaking, the focus is on what businesses can do in order to attain a high rate of production in a marketing function. According to recent research in this area, the high-involvement media services by businesses can, for example, create positive attitudes and spellbinding confidence on the part of consumers (Demchenko 2004, p. 24). Massey, Montoya-Weiss and O’Driscoll (2002, p. 275) and Soupata (2005, p. 25) concur that increased media marketing and its practices help generate the types of flexible behaviours that may lead to enhanced performance by bus inesses. Social media applications embrace a wide collection of elements including collaborating projects, content communities, social networking interfaces, and virtual worlds, which essentially continue to factor in within the standard repertoire of communication for many businesses (Kaplan 2012, p. 1). Currently, with the endowment of powerful mobile device to every consumer, several social media applications are gradually becoming mobile, as new entrants in the market persistently appear. Conclusion Mobile social media marketing is rapidly becoming the new face of modern world marketing trends allowing organisations in all parts of the world to effectively reach out to customers and meet their demands beforehand. For many businesses, it will continue to evolve as an integrating tool in communications and marketing strategies. The continued use of mobile social media marketing is expected to expand the scope of global buying and consumption trends for companies and consumers that embrace it. Although mobile social media marketing offers the ability to create new and impressive opportunities, it also comes with challenges including demands for a rapid shift in the thinking skills – especially about marketing mix and market measurement stratagems. Today, companies that are most effective in the frontiers of mobile social media marketing are not only experimenting with several business opportunities; they are equally empowered to create institutional metrics to quantify the impacts of their market energies. In the years to come, effective use of mobile social media tools for marketing will be guided by the very businesses that have the ability to enter into this promising relationship with consumers, employees, supplies, and other stakeholders. References Abbass, B., and Akram, I 2010, ‘Mobile marketing: Examining the impact of trust, privacy concern and consumers’ Attitudes on intention to purchase’, International Journal of Busines s and Management, vol. 5, no. 3, pp. 28-41. Aldà ¡s-Manzano, J., Ruiz-Mafà ©, C., and Sanz-Blas, S 2009, ‘Exploring individual personality factors as drivers of M-shopping acceptance,’ Industrial Management and Data Systems, vol. 109, no. 8, pp. 739-757. Bauer, H. H., Reichardt, T., Barnes, S. J., and Neumann, M. M 2005, ‘Driving consumer acceptance of Mobile marketing: A theoretical framework and empirical study,’ Journal of Electronic Commerce Research, vol. 6, no. 2, pp. 181-192. Beck, R., Beimborn, D., Weitzel, T., and Kà ¶nig, W 2008, ‘Network effects as drivers of individual technology adoption: Analyzing adoption and diffusion of mobile communication services,’ Information Systems Frontiers, vol. 10, no. 13, pp. 415-429. Bouhlel, O., Mzoughi, N., Hadiji, D., and Slimane, I. B 2009, ‘Brand Personality and Mobile Marketing: An empirical investigation,’ Proceedings of world academy of science, engineering and technology, vol . 41, no. 3, pp. 703-711. Cao, G., and McHugh, M 2005, ‘A systemic view of change management and its conceptual underpinnings’, Systemic Practice and Action Research, vol. 18, no. 5, pp. 475-490. Choi, J., Seol, H., Lee, S., Cho, H., and Park, Y 2008, ‘Customer satisfaction factors of mobile commerce in Korea,’ Internet Research, vol.18, no. 3, pp. 313-335. Davis, R., and Sajtos, L 2009, ‘Anytime, anywhere: Measuring the ubiquitous consumer’s impulse purchase behavior,’ International Journal of Mobile Marketing. vol. 4, no. 1, pp. 15-23. Demchenko, Y 2004, ‘Virtual organizations in computer grids and identity management’ Information Security Technical Report. vol. 9, no. 1, pp. 59-76. Gao, T., Sultan, F., and Rohm, A. J 2010, â€Å"Factors influencing Chinese youth consumers’ acceptance of mobile marketing,† Journal of Consumer Marketing, vol. 27, pp. 574-583. How to make effective disclosures in digital advert ising 2013. Web. Jadhav, N., Kamble, S., and Patil, M 2012, ‘Social Media Marketing: The next generation of business trends’, Journal of Computer Engineering, vo. 2278, no. 8727, pp. 45-49. Josler, C. and Burner, J 2005, ‘Project Management methodology in human resource management’. College and University Professional Association for Human Resources. vol. 56, no. 2, 1-7. Kaplan, M 2012, ‘If you love something, let it go mobile: Mobile marketing and mobile social media 4Ãâ€"4,’ Business Horizons, vol. 55, no. 2, pp. 129 – 139. Khalifa, M., and Shen, K. N 2008, ‘Drivers for Transactional B2C M-commerce Adoption: Extended Theory of Planned Behaviour,’ Journal of Computer Information Systems, vol. 48, no. 14, pp. 111-117. Kim, K., Kim, G. M., and Kil, E. S 2009, ‘Measuring the Compatibility Factors in Mobile Entertainment Service Adoption,’ Journal of Computer Information Systems, vol. 50, no. 9, pp. 141-148. Lamar re, A., Galarneau, S. and Boeck, H 2012, ‘Mobile marketing and consumer behaviors current research trend’. Int. J. Latest Trends Computing, vol. 3, no. 201. pp. 1-9. Massey, A, Montoya-Weiss, M, and O’Driscoll, T 2002, ‘Knowledge Management In Pursuit Of Performance: Insights From Nortel Networks’, MIS Quarterly, vol. 26, no. 3, pp. 269-289. Pisano, G.P. and Shih, W.C 2009, ‘Restoring American competitiveness’. Harvard Business Review. vol. 7, no. 8, pp. 114-125. Soupata, L 2005, ‘Engaging employees in company success: The ups approach to a winning team’, Human Resource Management, vol. 44, no. 1, pp. 95-98. This report on Mobile Social Media Marketing was written and submitted by user Maximilian Duke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The important of Magwitch in Great Expectation Essay Example

The important of Magwitch in Great Expectation Essay Example The important of Magwitch in Great Expectation Paper The important of Magwitch in Great Expectation Paper We first see Magwitch as a fearful man which gives us the impression that he is an unpleasant character. Magwitch is an escaped convict he is often judge on his appearance, up bringing and lack of education, which is important. Pip who lives with his sister- Mrs Joe- and her husband Joe Gargery, Pip was in a graveyard when he first comes across this fearful man. Magwitch was in grey rags, very hungry and cold he was covered in cuts, smothered in mud and stung by nettles. The convict asks Pip to bring him wittles and a file, its ironic how a simple task will change Pips life forever. The convict threatened to Pips fat cheeks and turned upside, which is also ironic as to what will happen to Pip in the future. Pip obeyed the stranger. Fearing for his life he steals porkpie, mincemeat and brandy for the convict from his home. He also got the convict a file. Pip returns the next morning on the marches. Emptied his pockets, gave Magwitch the wittles and Magwitch gobbles them down like a dog. Pip showed Magwitch kindness and pity. Pip asked him if he had enjoyed the meal, Magwitchs answer was I did, thankyee dear boy. This is important because it shows compassion to Magwitch that he has never received. As he was an orphan and had no one. This is the first time we see a sign of humanity from the fearful man. Later on in chapter 5 soldiers were out looking for two convicts, Magwitch and another Compeyson. Joe, Pips brother-in-law a blacksmith helps the soldiers to look for the two convicts. The two men were found fighting on the marches. Pip was with Joe at the time when the two men were arrested. Magwitch noticed that Pip was with Joe and presumed that Joe was the man Pip lived with. The convict not as bad as he looks owns up for Pip saying that it was him who stole the food he said then Im sorry to say, Ive eaten your pie. Magwitch didnt want Pip to get into trouble at home. The humble blacksmith Pips father figure replies by god knows youre welcome to it. The man Magwitch was fighting with Compeyson was a convict that Magwitch used to do crime with. Compeyson was a gentleman. The two men were tried in court together because of a forgery scam that the men were involved in. The justice system favoured the rich and so Magwitch received 14 years but Compeyson only got 7 years. Compeyson had the benefit of learning and public boarding school Compeysons education and gentlemanly ways convinced the judges that he was innocent. This is a point the Dickens made out about a corrupt legal system. That was why Magwitch is prepared to go to any lengths to kill Compeyson. Magwitch feels that the only way he could get justice is to take matter into his own hands. After the soldiers had caught the two men. Magwitch is transported to Australia. When he has served his time he can make a new life there, but if he returns to England he will face a death sentence. Magwitch farmed sheep, lives cheaply and saves his money for Pip. Pip not knowing any thing about this or the grate amount of money he will receive in the future. Pip thinking that he will not have much of a future becomes Joes apprentice Miss Havisham a wealthy old lady who lives in a big and rather gloomy house called Satis House invited Pip to play at her house.

Midterm report Essay Example | Topics and Well Written Essays - 500 words

Midterm report - Essay Example The most important in the book is the topics it addresses; it is anthology of life in the USA because it traces local understanding of basic human values and needs people face in their lives. Each story in the book is an independent essay with developed story line and its characters. Out of all the stories, Im Jumping  Off  the Bridge by Kevin Sampsell is very special. Narrated in the first person, it tells a story of a man who convinces other man not to commit suicide. The savior, however, is trapped by suicidal thoughts and he has to survive a night fighting with his inner controversies to make the decision to live or not to live.   The other story, Confessions of an Ex-Mormon by Walter Kirn addresses the issue of religion and belief. It follows the narrator on his way from and back to Mormonism, showing how difficult it can be to find belief inside one’s heart. In His Last Game, Brian Doyle manages to render invisible connection between two brothers who are already grown up, but they keep their inner children alive thanks to each other.   Other stories, also written in the first person, deal with economics, politics, relationships, inner struggles, desi re to live, state of mind and many other vital things people can find interesting in literature. This collection of essays reflects current values of people in America. If one wants to have a glimpse in American culture and identity, these stories in their concentration comprehensively represent this hidden knowledge. They are not too philosophical or sophisticated; most of them are written in terms of ordinary daily life with the same ordinary problems. These stories do not offer solutions to global issues of greater gaps between the rich and poor or cure for lethal diseases. They offer a fresh look, a new point of view and ideas to think about in the future. They teach people to appreciate what they have here and now and love their closest people. They show that

Rhetorical Analysis of House of Blue Leaves Essay

Rhetorical Analysis of House of Blue Leaves - Essay Example Guare a chance to associate hope of a better life to Vatican and Hollywood. At the time, there was war at Vietnam and America was in the verge of losing thus forcing everybody to look for a way out. As such, in the play, all the characters who are middle or working –class in this black comedy, sought refuge in celebrity life from their humdrum lives. This mix of black comedy with social commentary and real drama faced many critics who thought that the play fails to address serious issues due to its comedic nature (Shapiro 1966). Nevertheless, it enjoyed equal support and indeed went ahead to record 337 performances and won several awards including the Best American Play in the New York Drama critics Circle Award. This paper will address an arguable claim related to the play. The clam is that, â€Å"isolation or a feeling of not belonging forms the foundation of the play, The House of Blue Leaves. All characters in the play seek to move from their status to a presumably better position.† The main character is a middle-class married zookeeper, acting as Artie. Artie is not comfortable with his zookeeping job and he has a conviction to achieve better things. As such, he does the zookeeping job during the day and attends amateur night to play his original songs despite being the oldest person in the amateur. He is destined to make a for wand move though some circumstances limit his quest. Indeed, we can sense his dissatisfaction and sense of not belonging where the play opens with him on the stage of the El Dorado Bar & Grill playing the piano as he sings his songs. However, his frustration manifests when he cannot get a spotlight and the audience ignores his singing. Nevertheless, he continues to sing and when he finishes with no applause from the audience, he quits a disappointed man with an urge to become a better songwriter. He claims his aspirations are old enough despite his middle age and thus his urge to achieve this bothers him so much. His p ursuit to become a songwriter is seemingly absurd as he even plans to abandon his schizophrenic wife, Bananas, and their unstable soldier son for the sake of realizing his dreams. Actually, he desperately seeks to escape to Hollywood with his mistress, Bunny Flingus who stays just downstairs. Most unfortunately is the fact that despite his absurd ambitions, most of his songs are terrible. Indeed, everybody can sense that he has no talent and his dreams may be in vain. Nevertheless, he is prepared to do anything to become a songwriter who will win Oscar awards. As seen herein, the main character is in a world that he does not enjoy a feeling of belonging. Indeed, despite his age, middle –class status, family commitments, and a schizophrenic wife, Artie is still convinced that he can become celebrated songwriter and thus puts a lot of effort to it (Shapiro 1966). In fact, despite his current songs being terrible and the audience showing no interest in them, he aims to be at the top. However, his dreams draw some absurdity where he even plans to abandon his needy family to pursue his ambitions in Hollywood. Again, Artie is not comfortable with his schizophrenic wife and therefore does not have a feeling of belonging to her hence looking for a mistress just downstairs. Another character who is seemingly not enjoying his status is Bunny Flingus, the downstairs neighbor of Artie. Indeed,