Wednesday, August 26, 2020
Menard’s Yard
The task that I was given is about ethnographic perceptions. The point that I picked was the Outside Yard colleagues at Innards. I work there In the getting division. I am a ââ¬Å"inside guyâ⬠so I scarcely go outside to support visitors, however when I do, I see that the laborers outside act much uniquely in contrast to any other individual in the store. I accept that the Merman's Outside Yard Receivers are weird and irregular since they act uniquely in contrast to every other person in the store, wear diverse garments, and feel like they have their own area of expertise however they are actually part of Receiving.First of all, the Outside Yard Receivers wear deferent apparel. They can wear whatever Is from Innards. The Inside individuals can just wear a particular sort of attire that they get for their areas of expertise. They are likewise the main ones who can wear caps. Innards doesn't permit any other person to wear caps. Additionally, they don't do whatever within Receive rs do. They really have significantly harder employment to do outside. I would not have any desire to be outside. It is blistering in summer and freezing in winter; inside there Is cooling so I like that, yet they despite everything like being outside.Most of he things they do is slide wood, or cut It, or anything with blunder. It Is tiring to do this consistently. I have slid amble previously. It is unpleasant, however when I inquire as to whether they like it out there, they state they love it. I am as yet pondering and not understanding why they like it out there to such an extent. A ton of them utilize truly fundamental English. They swear constantly. Every one of them are not taught at this point or they are in school like me. The ones who have completed school are generally the managers.Some more established folks Just didn't ever complete school so they are stuck there working their butts off for little compensation, however for he more youthful individuals, It Is a great Job and I would prescribe It to anybody. There is simply so much experience that somebody can get and I realize that on the off chance that I at any point went searching for another Job I would have a superior possibility than somebody who was working in an inexpensive food spot or something. Next, I think they are insane now and then, pretty regularly really. They truly get into their Jobs.Like they attempt to do everything as quick as possible. That is acceptable however, yet in some cases It's simply excessively. They make an immense wreckage In the stockroom and It Is at times difficult for visitors to move around or get anything since everything Is In he way, yet toward the day's end they generally figure out how to make the distribution center look entirely perfect and composed and everybody is glad. There is this person who comes barely any times each week; his name is Bob. He drives a truck. He gets stuff from Innards and conveys Otto visitors so he resembles a conveyance man.I don't know whether he Just works for this Innards or Just generally speaking for all the Innards around the state or nation, however every time he Is there, there are consistently these interesting discussions that they have with the Outside Yard Receivers. Scratch, one of the laborers outside, is extremely uproarious with regards to working with Bob. Scratch: ââ¬Å"Hey Bob, long time no observe! â⬠Bob: ââ¬Å"Shut the damnation up and assist me with getting this table off the truck. â⬠Nick: ââ¬Å"I'm occupied! Get another person to support you. â⬠Bob: ââ¬Å"Busy my butt. How about we go! â⬠Nick: ââ¬ËYou're not my chief! This is actually how every gathering with him is, normally significantly all the more swearing and hollering, yet they Just Joke around. Everybody is extremely decent there. They Just swear, holler, and contend for entertainment only truly. I Just don't see a few laborers. Like they are in a tough situation driving wildly on the forkli fts, tossing things. Some ought to have been terminated quite a while back and I don't get why they are still there. They perhaps work superbly out there, yet they are Just insane and what are the visitors going to consider them?It is entirely truly difficult to get terminated there. Taking everything into account, I accept that the Merman's Outside Yard Receivers are weird and uncommon on the grounds that they demonstration uniquely in contrast to every other person in the store, wear diverse garments, and feel like they have their own area of expertise yet they are actually part of Receiving. I believe that they are acceptable specialists and will help visitors in any capacity conceivable, so I suggest Innards as your decision of store for purchasing items for your activities that one could be taking a shot at.
Saturday, August 22, 2020
Akkadian Cuneiform free essay sample
The writings in the illustrious Assyrian reliefs are written in Akkadian cuneiform. Imagined in the Fertile Crescent locale, cuneiform is inarguably the most antiquated composing framework at any point known in mankind's history. The composing framework starts from moderately basic signs that were apparently authored around 3300B. C. for bookkeeping reason. Alongside the improvement of development, financial profitability in the Fertile Crescent expanded exponentially, prompting the extension of exchange even past the Mesopotamian area. First recorded on earth tokens, the apparently pictographic signs got the opportunity to be written in increasingly improved medium, for example, bullae lastly dirt tablet that can harbor progressively confounded data. Likewise Cuneiform adjusted to increasingly dynamic structures that later transforms into syllabic and in the long run alphabetic composing framework. The cuneiform was first utilized by Sumerians, and afterward it wide spread all through the locale and was later received by various ethnic gatherings headed by Babylonians and Assyrians. The adjustment procedure made Akkadian cuneiform which is essentially particular from its ancestor. From tenth to seventh century B. C. , after Assyrians made due from the attack of the Sea People which is scarcely recorded nor safeguarded in oral transmission, they quickly extended their domain and set up the realm. As indicated by Albenda, Assyrians were severe warriors furnished with cutting edge chariot which made them considerable in the Middle East (46). ââ¬Å"The need to keep up the Assyrian armed force brought about a progression of raids against neighboring networks, and these endeavors were countered by assaults, which, in the event that we are right in our conviction, are delineated on the Assyrian bas-reliefs initially situated over the location of the attacked city. (Albenda, 46) because of ceaseless arrangement of triumph, the Assyrians were known to be notorious rulers, which halfway was what they intended to be. The domain flourished alongside the development. The illustrious castle in Nimroud, worked by a prestigious Assyrian ruler, Ashur-nasir-buddy II, despite everything mirrors the flourishing of the realm. The regal reliefs were exhumed from the castle in Nimroud, otherwise called its scriptural name Calah. These were made around 860B. C. , at the zenith. Be that as it may, the flourishing didn't keep going forever, and the castle was covered under sand after the fall of the domain. With the fall of Assyria in 612 B. C. , the royal residence fell into ruins and turned out to be totally secured with earth and congested. It lay overlooked for a long time, until it was rediscovered by a youthful British explorer, Austen Henry Layard, in 1846â⬠(Russell, 655). Layard unearthed the vestiges of Babylon, antiquated urban communities of southern Mesopotamia, and in conclusion the supreme capital of Ashurbanipal in the north of Bagdad. He was credited for his capacity as an ambassador as well as for his comprehension on the Middle Eastern culture. The Assyrian alleviation uncovered in imperial royal residence of Ashur-nasir-buddy II highlights notable qualities of both the composing framework and the general public it was engraved. Above all else, the writings in the reliefs in Nimroud were written in Akkadian language, utilizing logo-syllabic cuneiform signs. Akkadian language is the most punctual Semitic language as of now known, and it imparts critical highlights to advanced Semitic dialects, for example, Arabic or Hebrew. Huehnergard and Woods note that the Akkadian language structure framework is firmly identified with that of great Arabic. 83) Akkadian language was once used as a most widely used language in the Middle East until the eighth century B. C. , when it was minimized by Aramaic language during the Neo-Assyrian time. Be that as it may, it despite everything stayed as a scholarly language, broadly composed for legitimate utilization remembering the reliefs for Assyrian castle. Akkadian was written in cuneiform w hich had been first imagined by Sumerians. Sumerians lived in Mesopotamia, setting up the most established human advancement at any point known before Assyrians and Babylonians assembled their own. Christopher Johnston makes reference to in his composing that cuneiform tablets of Assyria and Babylonia introduced a Semitic language, yet in addition figures of speech extensively contrasting from Semitic language. The most particular component of the sayings was that these were composed generally in ideograms, joined with certain phonetic components. (317) It suggests that Akkadian language received ideographic highlights of Sumerian composing framework alongside Sumerian human advancement, making Akkadian cuneiform offer both logographic and syllabic qualities. Johnston expresses that ââ¬Å"Old tongue [like Sumerian jargon in Akkadian language] was saved as a custom [and court] language, holding a similar spot that Latin holds today in the Roman Catholic churchâ⬠(318). Since Akkadian cuneiform is polyvalent which implies it is utilized in numerous various dialects, transliteration of Akkadian cuneiform requires a qualification between various frameworks. It was made out of Sumerian logograms, syllabograms and determinatives which mark semantic classes in logographic composition. In transliteration configuration of cuneiform, logograms are written in capital letters, syllables in lower case, and determinatives in superscripts. Also, single cuneiform sign can speak to various sounds and implications in various dialects. In this manner even a sign with single transliteration can be introduced in different manners when it is standardized. The subsequent striking element of the alleviation is its motivation and its use. The Royal help was recorded on the mass of the royal residence with the goal that anyone who visits the castle could see it. One of the attributes of the alleviation that shows its utilization is Standard Inscription: the writings were the equivalent or fundamentally the same as on every help. The Standard Inscription starts by giving different names and titles of the ruler, following Ashur-nasir-buddy IIââ¬â¢s family and sums up his military triumphs. It likewise quickly relates the limits of his realm and the castle of Nimroud itself. (Russell, 670) The Standard Inscription most clearly harbors the reason for the content composed on the divider help of the illustrious royal residence: to delineate the imperial belief system. The regal belief system comprises of a few objectives that the reliefs were intended to engender: the flourishing of the realm and the heavenly nature of the illustrious blood as relatives of divine beings. The statement underneath from one of the reliefs well passes on the belief system. ââ¬Å"And my enriched house like a Syrian royal residence for my wonder amidst Kalkhu(Calah or Nimroud) I builtâ⬠¦Ã¢â¬ ¦ degree of earth higher than the previous castles of my dads from the bed of the Tigres I caused to riseâ⬠¦.. the solid establishments against the waters, the stone banks I fortified like the mass of a mountain I filledâ⬠¦Ã¢â¬ ¦ and igures cut in the similarities of the extraordinary divine beings around I made and they enlivened worship. â⬠(Davis, 18) In a portion of the reliefs, the sovereign is delineated as a half and half of human and creature, embroiling the heavenly intensity of the ruler. The most agent piece among the delineations is the help of human a nd bird mixture environed by a celestial tree. Alongside the delineations of otherworldly animals, the Standard Inscription had demonstrated enormity and respect of the realm to the individuals visiting the castle in Nimroud. A subject of picture that is repeating all through the mud sections is show of viciousness, with its casualty fluctuates from foes to wild brutes. Lion and bull chasing is monotonously introduced on the reliefs, indicating that Assyrian culture esteemed manliness and control over amicability and harmony. Or on the other hand once in a while, as referenced above, lions and bulls are some of the time blended in with human appearance, which allegorically represents the intensity of the ruler. Different reliefs depict savage fights in which Assyrian warriors are vanquishing its foes (Reade, 87). The pictures resulting to the pictures of fight are for the most part delineating the Assyrian armed force catching slaves, introducing the punishments that the subjects would look after offense. The Standard Inscription and the pictures depicted in reliefs drive us into the way that the ancient rarities were utilized as a medium purposeful publicity. The ceaselessly rehashed content infers that it was not kept in touch with educational; instructive writing all in all is composed to harbor more data in a restricted space, and in this manner reiteration of words is improbable in enlightening composition. Despite what might be expected, articulations in purposeful publicity are probably going to be dull, reminding individuals the message that they need to pass on, much the same as promoting language. The writings and pictures that present the position and intensity of the realm are apparently successful purposeful publicity for Assyria to compromise and oppress its neighbors. ââ¬Å"The unlettered individual saw the solid figures yielding, chasing, battling and tormenting detainees, and the informed individual read the pretentious record and both were along these lines reminded that the ruler and his divine beings were to be fearedâ⬠(Davies, 20). Non-elites were note prone to see these reliefs in that they would not have frequently, if at any time, allowed into the royal residence, however regardless of whether they were, they were startled by the picture of abominations. Since Assyrian Empire was an administration of victory that includes various ethnic gatherings from Egyptians to Elamites, such promulgation of undermining its subjects was important to keep the domain from uprisings. As indicated by the proof recently referenced, it is improbable that the reliefs were intended to harbor stylish worth. As such, the reliefs were not engraved on the mass of the royal residence for creative reason. For instance, in a large number of the engravings, incorrectly spelled words are found, here and there even from the absolute first expression of a Standard Inscription. It is apparently far-fetched to occur in regal craftsmanship pieces. This suggests the writings were not intended to be perused altogether, word by word. Moreover, the writings are engraved in the center the chunks, crossing the picture. This makes it difficult to recognize the content. The misspel
Friday, August 21, 2020
2.670 Wrapup
2.670 Wrapup As I mentioned here, Im taking a class called 2.670 during IAP this year. 2.670 is the class that almost every Mechanical Engineering sophomore takes during their IAP since it leads into 2.007, one of the most famous robotics classes at MIT. Last time I only had pictures of some parts and a toolbox, but now that Ive finished building my robot I figured I should let you know how things went. Lets talk about some of the tools we used first. We used band saws to cut some aluminum brackets. We used mills to drill holes in some polystyrene brackets, and we used lathes to turn and tap a plug for the end of our bottle. A tool we didnt use, but look really fancy is a pipe bender. In addition to using heavy machinery, there was a lot of station work where students would wander around to various tables to assemble various parts. There was the riveting table, the caster wheel table, the shoulder bolt table, etc. For much of the two weeks, the lab looked a lot like this: There was also some wiring and coding going on, which justifies the giant table full of random wires, USB-Serial adapters, and 7-segment displays. After two weeks of assembling and coding (and a little painting) I ended up with . . . I like to call it a spastic spider bot, even though he only has two legs. I call him spastic because even if you tell him to go straight, hell still kind of go wherever he wants. The proof is in the video, I guess, so I present to you what a spastic spider bot looks like when hes supposed to go straight, turn right, turn left, and then repeat. Thats right, theoretically theres order to what youre about to see. So now Im done. I have a pistol competition at West Point in a couple of days (this one) and I plan on trying to clean my room/get organized before term starts. Also, Toy Design starts soon and Im really excited for that! Im filming this year (have I mentioned that?) and get to visit Hasbro! Ok, one last thing. Somebody (I dont remember who) asked about laptops for MechE. I have a different answer now than Ive had in the past. If you buy a new laptop now from almost any manufacturer, its going to come pre-installed with Vista. SolidWorks DOES NOT run on Vista. No, I dont care if its the Vista version of SolidWorks, it doesnt work. Ive tried it on a computer more than capable of running it, Ive talked to the CAD guys at Hasbro, and Ive talked with other people. If youre going to be MechE and run SolidWorks (which youll have to) then you NEED Windows XP. Thus, your options are: 1) Buy a Vista laptop and then swap out Vista for XP (MIT will give you a free copy of Windows XP). 2) Buy a Mac and use BootCamp to dual boot with XP (this is what Im doing, its working great) 3) Do whatever you want and use lab computers to run SolidWorks (not ideal) 4) Complain that SolidWorks should run on Linux and then write some crazy code to make it work (also not advised/necessarily possible). Hope that helps! Happy January!
Sunday, May 24, 2020
Tourists Bali Informants - Free Essay Example
Sample details Pages: 19 Words: 5742 Downloads: 4 Date added: 2017/06/26 Category Tourism Essay Type Argumentative essay Did you like this example? 2.2Results and Discussions This section presents the results and discussions of the study, which consists of the results of descriptive data from qualitative approach. It also presents the discussions based on the research findings and relates them with possible reasons based on the secondary data or literature review. The findings are based on data sources from qualitative data conducted by the researcher. Donââ¬â¢t waste time! Our writers will create an original "Tourists Bali Informants" essay for you Create order The purpose of this section is to answer the objectives of the study, which is to determine the tourist perception towards cultural events in Bali and to explore the motivation of people visiting Bali, especially for its culture. 2.2.1Level of Interest Level of interest of tourist can be determined as one of the factor that influencing people to choose the particular destination. According to the Rapaports (1975) theory about factor that influencing the customer behaviors which can motivate them to go to the destination. It elaborated through this following topic. 2.2.1.1Sources about Bali From the in-depth interviews informants conducted, all the informants have ever heard about Bali before. Based on how informants get to know Bali, there are several sources. Most of the informants know Bali from word of mouth from informantââ¬â¢s family and friends. On the other hand, for Indonesian respondent, they know Bali since they were attend school. Beside that, the remaini ng publicity is from media, like television, books, magazines, brochures; as well as through internet, include travel website. For example informants mentioned that their relativesââ¬â¢ experiences and stories about Bali is one of the reasons that make the respondents go to Bali, below are the statements of informants: ââ¬Å"â⬠¦I will go there. Because my friend told me that the place is nice and the culture is very uniqueâ⬠(French informant/A.4) ââ¬Å"â⬠¦I heard it from my parents, because my parents had their honeymoon there, and they said it was really beautiful islandâ⬠(Singaporean informant/A.10) 2.2.1.2Attending Balinese Cultural Event Tourists; who never been and have been to Bali before; indicated that five informants have high interest in attending cultural events in Bali, otherwise there is three informants said that they might be interested in attending cultural events. And the remaining two informants do not have interest in attending cultural events. According to Morgan (1996), the respondent answers of ââ¬Ëmaybeââ¬â¢ could be a huge potential if these respondents can be converted to ââ¬Ëinterestedââ¬â¢ respondents. In Morganââ¬â¢s model for decision making, it categorized into 5 main steps, such as: Problem recognition (donââ¬â¢t know market) Information search (maybe market) Evaluation of alternatives Choice of purchase Evaluation of post-purchase experience As for the maybe market, marketers can use advertisements to create the need for attending the cultural events by sending mails or using media like distributing materials that have information on the cultural events to create their awareness. Findings from interviews by looking at their age group of traveler indicated that most of the traveler that interested in Balinese cultural events is older traveler, whereas four informants said that attending cultural events is one of their purposes of traveling to Bali and the remaining informantsaid not really interest to attend cultural events. One of the informants thought that people who attended the cultural events will have a better understanding about the Balinese tradition, which can see his/her statements below: ââ¬Å"â⬠¦as I told you before I want to learn more about their Balinese tradition through their cultural eventsâ⬠(Indonesian informant/B.6) Other respondents thought that differences of cultural events be tween their country of origin and Bali makes them interested to attend the cultural event in Bali. ââ¬Å"â⬠¦Iââ¬â¢m quite interested with Balinese culture event, because their event is very different with our Japanese cultural eventsâ⬠. (Japanese informant/B.7) Meanwhile for younger traveler; only one respondent interested in Balinese cultural events. Another one informant said that he/she will not attend the cultural events in Bali because he/she does not have any interest in culture. The remaining three informants stated that attending cultural events in Bali is not a main purpose but they might decide to attend when they are in Bali. One of respondent of young traveler stated that she might attend the cultural event because she curious about it. ââ¬Å"â⬠¦but Iââ¬â¢m just a bit curious for their cultural dances. So maybe Iââ¬â¢ll attend there. (Singaporean informant/A.10) Based on the type of cultural events which respondents have the intenti on to attend, it indicated that six informants show high interest in their intention to attend a cultural festival rather than cultural dances. They mentioned their interest in cultural festival, such as Nyepi, Ngaben, Temple Festival, and Tooth Filling. Most of them interested to attend the Nyepi festival. For example, some informants describe Nyepi festival as seen below: ââ¬Å"â⬠¦ I heard that during Nyepi, everyone have to stay in their house and doing nothing, only pray to their god. My friend said that Bali is like a death island while Nyepiâ⬠. (Malaysian informant/B.3) ââ¬Å"â⬠¦ I heard that it only happens once a year. It is a day that whole of Bali Island remains silent.â⬠(Malaysian informant/A.5) ââ¬Å"â⬠¦As a visitor in Bali, we have to stay at their hotel, because the community asked the visitor who stays in Bali should be obey with the rule of their tradition. No one will be hanging around and there is no activity during Nyepi.â⬠(Indonesian informant/B.6) The other four informants refer to attend cultural dances rather than cultural festival. All of them interested to attend the famous ââ¬Å"Kecakâ⬠dance. One of them describe Kecak dance as seen below: ââ¬Å"â⬠¦ the famous Monkey dance which as I know also known as Kecak dance.â⬠(French informant/A.4) 2.2.1.3 Sources about Balinese Cultural Event In terms of the sources on how the informants know about cultural event in Bali, it indicated that most of the informants said that they ever heard about Balinese cultural event from school or college. They said that they have been learned it before. The statements regarding with sources as seen below: ââ¬Å"â⬠¦From school, I knew it from my geography teacher.â⬠(Indonesian informant/A.8) ââ¬Å"â⬠¦I heard from my lecture.â⬠(Malaysian informant/A.5) Beside that, the others also mentioned on how they know about cultural event in Bali such as the recommend ations from friends, as well as a print publications like magazines, brochure, and travel books. As for the international tourists, internet and travel agents are the common sources on how they discover about the Balinese cultural events. Discussion: According to Picard (1996), Bali is one of the primary destinations in Indonesia, and well-known as an international destination, whereby most of the respondents said that they ever heard about Bali before. Even some of them do not really know about Balinese culture, but they still recognize Bali as one of the famous tourist attraction in the world. Regarding on how the informants know about Bali, it indicated that word of mouth from friends and familyââ¬â¢s references is one of the source as well as influence them to travel to Bali. Based on the Rapaports (1975) and Morgan (1996) theory of social influences on customer behavior, reference group is the most influencing way on how they discover about the destination. Family a nd friends are called ââ¬Ëprimary reference groupââ¬â¢ which is a group who influence the behavior to whom they come into close contact; by sharing their experiences about the destination. Most of them reveal that they want to go Bali because of good experiences from their relatives. Tourism is become the largest economyââ¬â¢s industry in Bali, especially its cultural tourism. A Balinese cultural event is one of major tourist activities as well as a tourist attraction. Therefore most of the informants; both tourists who never been and have been to Bali before; have a high interest in attending the cultural events in Bali. By looking at their age group categories, research findings indicated that older traveler is more interested to attend the cultural events rather than the younger traveler. Younger travelers might decide to attend, but attending the cultural event is not their purpose to go to Bali. On the other hand, older travelers reveal that attending cultural ev ent is one of their main purposes to visit Bali. Firstly, there is a cultural arts-core for a tourist who has interest in culture and seen cultural event as primary element and attends the cultural event is a main purpose. Some of the older traveler categories into this level of interest in attend the cultural event. Secondly, cultural arts-incidental is for a tourist who seen a cultural event less important than other attraction but could be either attraction or an amenity, and attend the cultural event is their secondary purpose. Most of the older traveler is under this category, where they points out that attending cultural events is one of their purpose but not their main purpose. Cultural arts-accidental is for a tourist who view cultural events may not be an attraction but an amenity, but they might be interest in attending a cultural event. Most of the younger traveler is under this category. They might be interested in cultural event, but attending the cultural events is not their purpose. Lastly, Non-cultural art is for a tourist who not interested in culture, they also do not seen cultural events as an attraction or amenity, attending cultural events is not their purpose and they will not attend it. One respondent of younger traveler is under this category, where he/she revealed that he/she does not have interested in any cultural event. Based on the type of cultural events that the respondents have intention to attend, most of them intend in attending cultural festival rather than cultural dances, with Nyepi festival as their preferable festival that they want to attend. According to Ida Bagus Rata (2004), Nyepi festival has made Bali a unique island as well as a day to make and keep the balance of nature. He points out that Nyepi represents the suspension of all activity in the island preliminary to chasing out the evil vibration that has accumulated during the year. This is followed by a day of absolute silence, the suspension of all acti vity, from which the ceremony takes its name. Nyepi marks the New Year. On Nyepi, the tourists are not allowed to step aside of their hotel. All activity should remain inside the hotel. Even though most of the respondents have not attend this festivals before, but their knowledge about the description on how the Nyepi festival held is relatively in a correct way. Kecak dance is the most well-known dances in Bali (Seminar on Tourism,1977). Therefore most of the respondent who interested in cultural dance mentioned that Kecak dance is the cultural dance that they want to attend. But they can not describe on what the dance about. One of the respondent only can mentioned about Monkey dance which Kecak is also known as. The source of how the respondent knows about Balinese cultural dance mostly is from school and college. The others also mentioned about word of mouth from friends and family; mass media like newspaper, magazines, brochures; internet and also information from the tra vel agents. Therefore marketers need to take notes of the implication here. If the local or domestic market is targeted, they should create more awareness by using an attractive advertisement materials as well as articles. As for the international market, they should update and maintained the tourism board as well as travel website by spreading the information on cultural events which had happened as well as the future events. Distribution channels and networking are essential for international tourists due to their high dependence on tour operator and travel agents. It is important to create awareness for international tourist, so they can discover the unique points of the unusual cultural events in Bali. 2.2.2Motivational Factor Beside the level of interest, those theories on touristsââ¬â¢ travel motivation that have been discussed in literature review part is can be helpful in this study to identify the Balinese cultural events as one of the motivational factor for to urist to travel to Bali. Therefore, these following topics have been elaborate to explore the tourist motivations travel to Bali. 2.2.2.1Reason Tourist Traveling to Bali Based on the reason on why people want travel to Bali, most of the informants revealed that they prefer go to Bali because of the famous beaches there. For example, some of the informants thought that the beautiful beaches in Bali is one of the reasons why they want to travel there, below are the statements of respondents: ââ¬Å"â⬠¦and I also want to see their beach, because many people says that Bali have a beautiful beachesâ⬠(Indonesian informant/B.1) ââ¬Å"â⬠¦because Bali have beautiful beachesâ⬠(Korean informant/A.2) Beside the famous Bali beaches, the other informants also mentioned that the unique Balinese culture and attractive tourist attraction; friendliness of local people; and their interest in shopping, especially local art market, is also the reasons that affect them to go traveling to Bali. One of the respondents thought that shopping in Balinese local art market is cheap, which can see their statement below: ââ¬Å"â⬠¦because I want to see their famous cheap art market.â⬠(Indonesian informant/B.1) 2.2.2.2Purpose of Trip As for the tourist that been to Bali, most of the informants reveal that the purpose of their trip to Bali mostly is for holiday with family or friends. One of the informants stated that his/her purpose is for business trips like seminar, training and also research purposes. ââ¬Å"I have a lot of purposes, because there are different purposes each of my trip, such as vacation, training, seminar, and business trip or doing some research there.â⬠(Indonesian informant/B.6) 2.2.2.3Other Factors that Motivate Tourist to Bali Besides culture, the factors those motivate informants to go to Bali is to experience their natural attraction like beaches or mountains. Most of them revealed that they want to experience the beach activities; like surfing; below are the statements of respondents: ââ¬Å"Their beaches for surfing! I like surfing.â⬠(French informant/A.4) ââ¬Å"The beach, surfing and the people. I heard that is what Baliââ¬â¢s famous for.â⬠(Malaysian informant/A.5) ââ¬Å"Their natural attraction, especially beaches. I like the wave, itââ¬â¢s good for surfing!â⬠(Singaporean informant/A.10) Findings from interviews by looking at their age group of traveler indicated that most of the younger traveler revealed that the factor that motivated them to go to Bali is to experience the beach activities; like surfing; because as they know Bali is one of the famous destinations for surfing. In terms of the other factors that motivate some of the informants, beside culture, is indicated to enjoy the beautiful scenery of Bali; friendliness of local people; shopping activities; for example one of informants thought his/her motivate factors is for relaxation to escape for the daily life routine activities, as seen below: ââ¬Å"Iââ¬â¢ll go there for relax and also to release my stress for daily routine, especially from my work.â⬠(Malaysian informant/B.3) Discussion: The push and pull concept provides reasons as to why people travel. According to, Dann (1977), people are pushed into making travel decisions by internal forces. The other is that they are pulled into travel decisions by external forces such as destination attributes. In other words, push motivation is an internal factor from an individual and increases the desire for people to travel, whereas pull motivation is an external factor that influences people travel which cues of a specific destination that pull people to realize the needs of particular travel experiences, such as natural and historic attractions, food, people, recreation facilities, and marketed image of the destination. Therefore by looking at the reasons on why people traveling to Bali; it indicated that most of the informants will go to Bali to enjoy the natural attraction in Bali. Whereby according to Dann (1977), natural attraction in Bali; like their beaches; is one of the major pull factors that influence people to go traveling to Bali. The other reasons that some of the informants mentioned that influence them to go to Bali such as the uniqueness of Balinese culture; the friendliness of local people; and shopping activities. Here, all the reasons also can be categories into the pull factors. According to Crompton (1979), he points out that the pull motivations help illustrate the actual destination choice, which related to this findings on the reasons why people choose Bali as destination to travel. Regarding on the purpose of trip that tourists that been to Bali before, most of the informants said that their main purpose is for holiday or leisure time. One of the informants also stated the other purpose is for business purpose. Coltman (1930) exp lained the factors that create a personââ¬â¢s desire to travel; purpose of people to travel; which have been categories into two; such as motivation that related to the destination and not related (Coltman, 1930). Here, most of the informants though that holiday as their main purpose, which can be fall under motivation related to the destination, into the leisure time escape category; that makes tourist to escape from their daily activities, or merely to have a new experience. In contrary, for business purpose can be categories into the motivation not related to the destination. It means that it can give people no choice about going to that destination instead of some others. Touristsââ¬â¢ purposes can be determined as push factor. Push factor is an internal energy to an individual and increases the desire for people to travel. Crompton (1979) mentioned that the push factor have been useful in explaining the desire for travel. It includes the desire for escape, novelty seek ing, adventure seeking, dream fulfillment, rest and relaxation, health and fitness, prestige, and socialization. According to the findings, most of the informants reveal that their push factor is to enjoy the holiday with family and friends, which can be categories into the desire for escape, as well as socialization. By looking at the other factors, beside culture, that motivate the informants to visit Bali, such as to enjoy the beautiful scenery of Bali; to relax with friends and family; the friendliness of local people; and shopping activities. According to Gahan and Martin (1993) and Mohr et al. (1993), the informantsââ¬â¢ motivations for people visit Bali mostly for escape; inverse in routine daily life activities by enjoying the scenery. It followed by socialization and family togetherness (enjoying themselves being with family and friends); excitement (surfing) and event novelty (shopping). Attending cultural events is under the event novelty, where tourist is experienc ing something new and different things because of the uniqueness. 2.2.3Tourists perception Basically, tourist perception is related to motivation tourist, which can influence travelerââ¬â¢s decision making to travel to the particular destination. To prove that there is a connection between tourist perception and motivation factors, this study explored the various tourist perceptions towards Bali as a tourist destination, as well as their perceptions about Balinese cultural events. 2.2.3.1Perception about Bali In terms of touristââ¬â¢s perception about Bali, most of the informants frequently called Bali as a beautiful island, which famous and well-known as international destination. They also stated that Bali is a nice place for relaxation. Some of the informants also thought about Bali with their friendly local people and the wide variety of tourist activities; such as surfing; where some informants mentioned that Bali is famous as surfing destination in the wor ld. Below are the informantsââ¬â¢ statements: ââ¬Å"In my opinion, Bali is the island that has been notified by international tourist as one of the beautiful Islands in the world. It is famous as one of the best surfing destination in the world.â⬠(French informant/A.4) ââ¬Å"To me, Bali is a surfing paradise,â⬠¦Ã¢â¬ (Malaysian informant/A.5) Beside that, some of the informants comments about Bali as an island that rich in culture and historical background, as seen below: ââ¬Å"I heard that thereââ¬â¢s also a lot of history and tales about the Island, which also famous with their uniqueness of culture.â⬠(Malaysian informant/A.5) ââ¬Å"I think Bali is very unique, especially their culture with a strong tradition; where everybody who stays in Bali should obey to their traditionâ⬠(Indonesian informant/ B.6) The uniqueness of Balinese art and handicraft; with cheaper price in the local art market; as some informants thought that Bali a s shopping spree paradise. Below are their statements: ââ¬Å"Bali has their own beautiful handicraft with their unique design.â⬠(Indonesian informant/B.1) ââ¬Å"I love it, like for shopping itââ¬â¢s very cheap there, especially their art traditional market.â⬠(Indonesian informant/B.9) By looking at the age of informants, most of the older traveler indicates that their opinion about Bali as a nice place for relaxing from the daily life routine, as they thought Bali is a peaceful place. In contrary, for younger traveler, their perception about Bali is an exciting destination, with a lot of activities that they can experience there; doing something stimulating; especially their beach activities. Some of younger traveler thought that beaches in Bali are fantastic and a one of the famous destination for surfing activities. 2.2.3.2Perception about Balinese Cultural Event In terms of the perceptions of tourists toward cultural event, most of the informants r evealed that Balinese cultural event has a unique attraction which very attractive. Some of the informants stated that the cultural event in Bali is unique because different with any other culture; especially for foreign tourist, whereby they revealed that it different between Balinese culture and the culture in their country of origin; below are the statements of informants: ââ¬Å"Itââ¬â¢s very unique, and quite different with Malaysian culture, especially their festival, like Nyepi.â⬠(Malaysian informant/B.3) ââ¬Å"â⬠¦as I know their culture is very interesting and a lot of traditional dance and festival that very different from my country.â⬠(French informant/A.4) Some of the informants also mentioned other perceptions about Balinese cultural event have a strong connection with their belief or religion, as well as their tradition, which make their cultural eventsââ¬â¢ as a sacral and very spiritual (mystic). ââ¬Å"Their cultural event is very r eligious and sacral. Whatever it is, dances or festivals, they always connected with their religion and beliefs.â⬠(Indonesian informant/B.1) ââ¬Å"I think it also a bit mystic.â⬠(Indonesian informant/B.9) ââ¬Å"I felt a bit freaky because itââ¬â¢s very mystic as well as magical.â⬠(Singaporean informant/A.10) Other informants indicated on how the Balinese community performsââ¬â¢ the cultural events in Bali. Some of them thought that the cultural event, especially Balinese cultural dance, is very attractive, energetic and also powerful. ââ¬Å"I think itââ¬â¢s very beautiful, and also the performance was very energetic and powerful!â⬠(Indonesian informant/B.9) ââ¬Å"I think itââ¬â¢s quite interesting and energeticâ⬠¦. and they dance with the powerful music.â⬠(Singaporean informant/A.10) For the cultural festival, one informant commented on the way they celebrate it which is family-oriented. ââ¬Å"In my opinion, ità ¢â¬â¢s very family-oriented; itââ¬â¢s good, because even though they donââ¬â¢t have enough money, the Balinese community will be collecting money from their big family to hold their tradition as cultural event.â⬠(Indonesian informant/B.6) Discussion: According to the findings, the touristsââ¬â¢ perceptions towards Bali as one of the most enchanting and well-known travel destination in the world, because of the physical beauty of the island and its natural attraction like their nice beaches. According to Picard (1996), therefore Bali is seen by tourists as the ââ¬Å"Ultimate Islandâ⬠. Other than the beauty of their natural attraction, some of the informants also revealed that Bali as an island with rich of culture and strong religious tradition. For that reason, Bali is also known as the ââ¬Å"Island of Godâ⬠, where Hinduism belief influences most of the cultural aspect in Balinese community (Picard, 1996). The touristsââ¬â¢ perception toward Bali is predominantly characterized by the reasons on why people traveling to Bali; and factors that motivates them. Based on Crompton (1979), it shows that there is a connection between the tourist perception about a destination and tourist motivations to travel to the destination. He points out that tourist perception on the particular destination can influence travelerââ¬â¢s decision making in choosing a destination. Therefore touristsââ¬â¢ perception about Bali also can be categorized as the Pull factors based on Dannââ¬â¢s theory (Dann,1977). Regarding the touristsââ¬â¢ perception toward the Balinese cultural events in general, the study indicates that most of informants thought that Balinese cultural event is attractive and very unique, which different with other culture. Other than the uniqueness of cultural event in Bali, some of the informants thought that Balinese cultural events have a strong connection with their religion and spiritual indeed. According to Picard (1996), the cultural and religious are interwoven in Bali. He also stated that tourism in Bali cannot be conceived apart from Balinese culture. In fact, tourism is become the largest economyââ¬â¢s industry in Bali, with cultural tourism is one of the major aspects that contributed to the industry. In terms of the perceptionsââ¬â¢ towards characteristics of Balinese cultural events, most of the informants described the cultural dance in Bali is energetic and powerful; and for the cultural festival some of the informants thought that it is family-oriented. By looking at the touristsââ¬â¢ perceptions about cultural events shows the level of understanding and knowledge of the informants toward the Balinese cultural events. Even they do not have a clear perspective in terms of knowledge, but the study shows the good opinion toward Balinese cultural events. Based on the Gahan and Martin (1993), the tourist perceptionsââ¬â¢ on a particular event can influence tour ist behavior for attending the events. This study shows that good perceptionsââ¬â¢ of tourist toward Balinese cultural event will influence them to attend the cultural events; where majority of the informants indicates their interest to attend the cultural event in Bali. 2.2.4Tourist experience Motivation tourist is related to their intention of visiting the particular destination, which also influence by their perception toward the destination. Tourist experienced the destination to meets their expectation. This can be determined by knowing how their travel behavior during the trip, such as their satisfaction level, destination that they visited, as well as the frequency of visiting Bali. 2.2.4.1Satisfaction of Trip From the qualitative study conducted to the informants that been to Bali before, all of the informant shows that they have a high satisfaction level while their trip to Bali. Most of the informants reveal that they enjoy the scenery and tourist attraction s in Bali, especially the scenery of beaches. ââ¬Å"Yes, because the scenery and the beach is very attractive. I really enjoy it.â⬠(Indonesian informant/A.8) ââ¬Å"I really enjoyed it with my friends and family, especially when I looked at the scenery during sunset! Itââ¬â¢s really beautiful.â⬠(Indonesian informant/B.9) Other than that, one of the informants thought that he/she satisfied with the trip because of the price is cheap, like for accommodation, as well as public transportation. ââ¬Å"And my trip is very satisfied! Because itââ¬â¢s very cheap there, the air is fresh and no pollution! The accommodation is also cheap. I stayed near by the Nusa Dua beach. For the transportation, the taxi rate is so cheap.â⬠(Japanese informant/B.7) 2.2.4.2Destination Visited In terms of the destinations visited, the study indicated that Kuta area is the most popular destination for tourist. Beside that, some of the informants stated that Ubud, Nusa Dua, and Kintamani, as the other destinations that they visited during the trip. Denpasar is the main gateways in Bali; where known as the place of Ngurah Rai International airport of Bali; therefore most of the informants mentioned Denpasar as one of the place that they have been visited. 2.2.4.3Experience for Attending Cultural Event By looking at the touristsââ¬â¢ experience for attending the cultural events, from five informants, four informants had been attend the cultural event in Bali, and only one informant that did not attend. Most of the informants; that had been attend it before; reveals that they watched the performance in Ubud and Kuta area. ââ¬Å"I watched the dances during night in Ubud.â⬠(Japanese informant/B.7) ââ¬Å"I watched it near by my hotel in Kuta, and itââ¬â¢s very fantastic!â⬠(Indonesian informant/B.9) The most cultural event that had been attended is Kecak dance, and followed by Pendet and Barong dance for the cultural da nces. For the cultural festivals and ceremonies, some of the informants mentioned that they have been attending the Ngaben festivals. Whereby, one of the informants reveals that he/she had been attending both of the cultural dances and cultural festivals. ââ¬Å"I have seen Ngaben ceremony and some of their cultural dances, like Kecak and Pendet. Kecak is very attractive dance; there is a meaning behind it. One of the interesting parts is their group cooperation.â⬠(Indonesian informant/B.6) 2.2.4.4Frequency of Visiting Bali Based on the frequency of visiting Bali, most of the informants stated that it is their first time going to Bali. Whereas one of the informants stated that he/she has gone to Bali for more than twice, at least 4 times a year. ââ¬Å"Not really regularly, but Iââ¬â¢ll go there at least 4 times a year.â⬠(Indonesian informant/B.6) By looking at the intention for tourist that never been to Bali before, all the informants reveal that t hey have an intention for planning to visit Bali someday. Some of them stated that they will visit Bali when they already have enough money to go there. ââ¬Å"I have to see my saving first.â⬠(Korean informant/A.2) ââ¬Å"Yes, when I have enough money, surely Iââ¬â¢ll go there. (Indonesian informant/B.1) From the qualitative study, it allows us to recognize the motivator of tourist whether they want to visit again in the future days and willing to introduce it to others. Anyhow, each of the intention carrier its own personal reason that affect them. All of the informants responded positively that they are planned to revisit Bali again someday. Some of the informants stated their reasons because they want to explore more about Balinese attraction as well as their curiosity of Balinese culture, below are the statement of informants: ââ¬Å"â⬠¦because I want to see more places that I havenââ¬â¢t visit last time.â⬠(Japanese informant/B.7) ââ¬Å"Y es, absolutely. I want to see more about Balinese cultural attractions just for my reference.â⬠(Indonesian informant/B.6) ââ¬Å"Absolutely yes! Like I just said because I want to explore more about their attractions!â⬠(Singaporean informant/A.10) Discussion: According to Gahan and Martin (1993), first and repeat tourists were found to be significantly different with respect related to the two factors of excitement and novelty in their principal motivation. Satisfaction levels were also found to be significantly different between first and repeat tourists. Repeat visitors appeared to have a higher satisfaction than first visitors. However, no significant differences were found in satisfaction level during their trip to Bali. From the study, it indicates that all of the informants have a high satisfaction level while their trip. Assuming an interest to going to Bali related to the tourist experiences, it indicates that pricing has become one of the factors in determining the tourist behavior to choose a destination. Whereby, level of income and saving of the tourists have enabled to satisfy the interest by contributing for the demand of tourism. This study indicates that pricing in the tourism product in Bali; such as accommodation, public transportation, as well as tourist activities; is one of the criteria that can measure satisfaction level of the tourist experience in Bali. Basically, pricing is often used as the most convenient and visible marketing tools, since affordability constitutes as an important pull factor in drawing tourist to the particular destinations, which is applied to the Dannââ¬â¢s theory of pull factors (1977). From the study, among this tourist the price offered in Bali is affordable to them and it does not found price sensitive in the tourism product in Bali. In terms of their experience of attending the cultural events, it indicates that most of tourists have been attending the cultural events, especia lly Balinese cultural dances. It revealed that most of the tourist have been attended the cultural dances in Ubud and Kuta as one of the main destination in Bali. According to Ida Bagus Rata (2004), Ubud area has the daily cultural dance performances staged everyday. Most of the tourists have been attended Kecak dance during their trip, which attending the cultural dance can be categorized as the cultural events experience in Bali. Kecak dance is the most well-known dance in Bali (Seminar on Tourism, 1977). It has many show times that can be watched almost everyday (Ida Bagus Rata, 2004). Therefore, most of tourists have been experience the uniqueness of Kecak dance during their trip in Bali. The study also indicated most of the tourist wished to revisit Bali again. It may justifiable that almost all the tourist who visits Bali is cultural seeker. In other words, these visitors identified as those whom have a motivation for travel to explore the culture, which based on a speci fic desire to experience a particular aspect of Balinese culture and tourist attraction. Whereby Mohr et al. (1993) stated that the cultural seeker can be categorized into his principal of motivation in event novelty category. Event novelty is for the tourist that experiencing something new and different things because of the uniqueness. 2.3Conclusion According to this primary data is complied with research and analytical part of the dissertation. This data is required as part of the qualitative research conducted by in-depth interview with tourists; who have been to Bali as well as never been to Bali before. The data is act as referential material for the subsequent part of research. Methodologies adopted are consisting of the effort of literature review from references materials. Based on the research done, it has discovered that motivation of tourist for all the elements questioned was thoroughly responded. From this qualitative study, it synthesis the tourist level of i nterest in Bali and their cultural events, as well as their perception, which can influence tourist to visit and attending cultural event in Bali. Tourist experiences are also one of the factors that can relate to their tourist motivation to visit Bali. Therefore most of the informant stated that their main purpose is for holiday and leisure time to enjoy the Balinese natural attraction, even though exploring Balinese culture by attending their cultural event mentioned as one of motivational factor for the tourist to visit Bali. Most of them have a high interest in attending cultural event in Bali. Regarding their perception toward Balinese cultural event, they thought cultural event in Bali is unique and attractive performance.
Thursday, May 14, 2020
Internship Evaluation Of Muslim Commercial Bank Limited - Free Essay Example
Sample details Pages: 8 Words: 2364 Downloads: 6 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? The word BANK is derived from Latin word BANKO/BANCUS which means a bench at which the money changers used to change one kind of money into other. Adam Smith also point out another feature of earliest banks that is to make loans to and float loans. The Bank of Venice founded in 1157, was the first public banking institution. Founders of Commercial Bank Donââ¬â¢t waste time! Our writers will create an original "Internship Evaluation Of Muslim Commercial Bank Limited" essay for you Create order There are three founder of commercial bank the merchants, the money lenders and the goldsmiths. Merchants The one founder of commercial bank is merchants. In the earlier days merchants were considered very honest people because of their strong financial positions so in 14th century the Italian merchants shifted towards England and start a business of lending money on interest basis Money Lender The second founder of commercial banking is money lender. In the start money lender lend their own money or capital to the needy people and get profit on it but after sometime they start the business of barrowing money from the rich people at low interest rate and further lend it to the needy people at higher interest rate. Now a days this is the main function of modern banking. Goldsmiths Last but not the least the third founder of commercial banking is goldsmiths. Goldsmiths were also considered very honest in the past and people give their valuable things with them like gold, silver and cash because they have the iron-safes. So the needy people came and request for loans so goldsmiths star the business to get loans to the needy people and receive profit on it and then give some parentage to the depositor also. 1.1 History of MCB MCB was formed on July 9, 1947 by Adamjee group. At that time MCB was established with the aim of providing banking facilities. MCB was incorporated with the authorized capital of 15 million. MCB was nationalized in 1974 and then privatized in 1991 and at that time MCB was the first bank to be privatized. In June 2008 Nishat Group owns the majority stakes of MCB. Mian Mohammad mansha is now the chairman of Nishat Group and also of MCB. MCB has a customer of more than 4 Million and have wide branches network of more than 1000 and have more than 450 ATMs in the markets. From last 15 years MCB is focusing on their growth by improving their service quality, technology, investment and employee relations. They are also focusing on opening new branches in different areas of Pakistan in order to strong their banking network. 1.1.1 Present Status of MCB Vision Statement: to be the leading financial services provider, partnering with our customer for a more prosperous and secure future. Mission Statement: We are a team of committed professionals, providing innovative and efficient financial solutions to create and nurture long-term relationships with our customers. In doing so, we insure that our share holder can invest with confidence in us. MCB is operating from last 63 years and have more than 1000 branches all over the country. The branches break up provinces wise Punjab 61 %, Sind 22%, K.P.K 11 %, Baluchistan 4% and Azad Kashmir 2%. Currently MCB have authorized capital of Rs. 6500 million and have paid up capital of Rs.5463 million. Industry Banking Founded 1947 Headquarters Principal Office: Karachi, Pakistan Registered Office: Islamabad, Pakistan Key people Mian Mohammad Mansha (Chairman) Products Loans, Credit Cards, Savings, Consumer Banking etc. Revenue PKR 35.782 Billion Net Income PKR 26.753 Billion Objectives of MCB: Like every organization MCB has also developed some objectives. They are as following: To encourage growth and development of bank. To attract more deposits in order to increase their raw material in terms of cash. To utilize resources more efficiently in order to get high productivity and also to maximize the shareholders wealth. To change the environment of traditional banking to online-banking. To play their role in the economic development of Pakistan. To satisfy its customer through its high quality services. To dispose off the credit claim quickly. 1.3 Organizational Structure: Like every organization MCB also requires an efficient organizational structure to perform its activities successful. Because it gives the basic framework within which the bank performs its functions and procedures. The organizational structure of MCB is developed to achieve its objectives. The organization structure is somehow flat with few hierarchical levels and greater specialization of functions. All of these functions are aimed at improving efficiency, reducing cost; improving decision making and assigning responsibilities. Another significant policy of MCB is Customer Convenience. All of the structure procedures and systems of MCB are designed to serve their customers in the best possible way. The MCB organizational structure is developed to satisfy its customer in any possible manner and till now they achieved excellence results from its customers. MCB is one of the largest and complicated organization of Pakistan and having many branches and administrative offices all over the country.. Board of Directors (BOD) The current BOD consists of the following members. Mian Muhammad Mansha Chairman S.M. Muneer Vice Chairman M. U. A. Usmani President Chief Executive Tariq Rafi Director Shahzad Saleem Director Sarmad Amin Director Mian Raza Mansha Director Mian Umar Mansha Director Aftab Ahmad Khan Director Atif Yaseen Director Dr. Muhammad Yaqub Director Span of Control MCB is a very large organization with many branches in different areas of country. So it is managed with decentralization of authority. All the executives including Senior Executive Vice President (SEVPs), General Managers (GMs), Regional Managers (RMs), Vice Presidents (VPs) and Branch Managers have given a limited authority to manage their work and make decisions. But still many decisions of great importance are made by Top Management for control purposes. So we can say that there is a mix of centralization and decentralization authority in MCB. 1.4 Product and Services: Like other banks MCB is also providing different types of new and innovative products and services to its valued customers and also providing financial instruments that are safe and sound and protected. Following are products and services that MCB is offering to its valued customers. 1.4.1 MCB Virtual: In MCB virtual service customer can check his account details by simply login to MCB website i.e. www.mcb.com.pk 1.4.2 MCB Islamic Banking: MCB introduced Islamic Banking which is interest free banking or in other words its a RIBA free banking. If a customer deposit/barrow any asset in Islamic Banking sector so he/she will not receive or pay any interest on it. 1.4.3 MCB Car4U: MCB provides different models of cars to the interested customer on affordable monthly installments 1.4.4 MCB Smart Card: It gives the facility to customer to access their account 24 hours while doing purchasing. 1.4.5 MCB Lockers MCB provides customer with a protection to their valuable assets. 1.4.6 Credit Cards Customer can do shopping through credit cards any where in Pakistan. 1.4.7 MCB Mobile Banking: The customer can get information about the account balance through mobile by just sending an SMS. 1.4.8 Khushali Bachat Account: It is an advance type of saving account which provides some additional facilities to customers regarding Utility Bills payment and Loan Installments with extra costs. 1.4.9 Others: There are some other products or services that MCB is offering are MCB ATM Services, MCB ATM Bill Pay, Working Capital Loans, Term Loans, Personal Loans, Utility Bills Collection, Hajj Mubarak Scheme, Current Account, PLS Account, Demand Drafts (DD) and Mail Transfer (MT) to their customers. Learning and Experience: 2.1 Internship Duration Rationale for Selection I have done my internship in MCB Lalkurti branch Rawalpindi. Phone no. 0515111265 E-mail: [emailprotected]/* */ https://www.mcb.com.pk The duration of my internship is 6 weeks i.e. (19th July 2010-30 August 2010) The rational for selection is mainly reference Main departments of MCB are Cash department, Remittance department, Clearing department, Foreign exchange department, Credit and advances department. 2.2 Details of training department wise I have worked in different departments and also get some information from the employees where I didnt work. Following are the different departments where I have worked Foreign exchange department Clearing department Account opening Transfer (only get some information from employee) Billing (only get some information from the employee) 2.2.1 Customer Service Officer Under the customer service officer I learned about how fill online transfer fund form and deposit slip and for opening an account what documents are needed to be attached with account opening form. Following are different types of Account Individual Account Sole Proprietorship Partnership Joint Stock company Societies Association/Club/Trust Documents needed for opening an Account I have only learned about the individual, Sole Proprietorship, Partnership and Joint Stock Company. For Individual Account you need to fill the Account Opening Form and sign it, Fill KYC Form, Copy of CNIC, Copy of latest utility bill and Signature on Specimen Card For Sole Proprietorship you need to fill Account Opening Form along with KYC Form, Signature on specimen card, Copy of CNIC, Copy of utility bill having business address. For Partnership you need to fill Account Opening Form KYC Form, Signature on Specimen Card, Copy of CNIC of all partners, Copy of partnership deed and copy of registration if firm is registered. For Joint Stock Company you need to fill the Account Opening Form KYC Form, Signature on Specimen Card, Copies CNIC of all the directors, Copy of Memorandum of Association and Article of Association, Copy of resolution of board of directors for opening an Account with the name of Company, Copy of Certificate of Incorporation and Certificate of Commencement of business. 2.2.2 Foreign Exchange In this section or department the customer can receive the money send by their relatives from any foreign country. Foreign exchange officer have all the information in his computer that who send the money, from where he send the money, amount of money with a 16, 12 or 8 digits cord. When the customer came to the foreign exchange officer and request for so the officer first ask some questions i.e name of the person who send money, from where he send money and then officer ask for the cord and original CNIC if all of the information is correct then the officer take print of that page and also fill a advice and signed by the customer and also attach a copy of CNIC and then pass a transition in the register after all this transaction customer can receive his money from cash counter. 2.2.3 Clearing 2.3 SWOT Analysis: Strengths: Following are some of the major strengths of MCB The biggest strength of MCB is its reputation in the market. As MCB is one of the oldest banks of Pakistan so it has highly skillful and managed workforce. MCB is working from last 63 years so the customer satisfaction is also very high. MCB focus on team work or team based approach. MCB is continuously improving its services quality. Employees of MCB respect each other i.e joiners respects their seniors. MCB have a wild network of ATMs through out the country. Now online banking is also an effective strength of MCB. MCB now provide mobile banking to its customers also. Last but not the least the financial position of MCB is also a very good strength of it. Weaknesses: Following are the weaknesses of MCB The major and biggest weakness of MCB is employee job dissatisfaction. In MCB promotions are generally done on the basis of seniority. In MCB more employees are young so they easily switch any other organization in order to learn more skills. MCB have weak advertisements promotions. Opportunities: Following are the major opportunities for MCB MCB can go internationally. MCB can introduce new schemes of deposits and finance can introduce regularly. MCB can offer free staff training seminars. MCB can earn more profit by providing loans and advances to farmers and industrialists at low rate. MCB can increase its branches network more efficiently by opening new branches in rural areas. Threats: Following are some threats for MCB The biggest threat to MCB is the current economic condition of Pakistan. In Pakistan now a days different banks are working so there is a strong competition between them so strong competition is another threat for MCB. The Political in stability is also a big threat for MCB. Now foreign banks are also enter in Pakistan and they use much budget on marketing to capture the market so it is also a threat for MCB. Last but not the least high interest rates are also a major threat for MCB. 2.4 Recommendations After doing the internship in MCB and deeply studying all the information regarding MCB I will give few recommendations. First of all MCB have strong financial position and earning more profits day by day so according to me the salaries of employees must be increased because currently MCB didnt provide good salaries to its employees. Secondly MCB must have to improve its marketing strategies and come up with heavy advertisements i.e TV advertisements, newspaper and magazine etc because currently MCB is not investing much on its promotion if they do so they can capture more market share. I observed that the employees of MCB are strike to one seat and are particularly performing one job and specialized in it and they didnt know about any other field or job so they must be rotated timely in order to expert in every field. Incentives and bonuses must be given to the employees in order to motivate them towards their work. Any such system must be developed by which every employee who is facing any problem from his officer can communicate it with higher management in order to remove that problem. Conclusion MCB is one of those organizations who is efficiently operating on their set procedures and making profit. MCB fallow the guidelines of SBP in other words State Bank of Pakistan provides policies to the banks operating in Pakistan and MCB is one of them. I worked in the Lalkurti branch of MCB and during my internship I learn a lot about banking sector and practically do different tasks e.g Account opening, online funds transfer and much more. Now I am quit capable to deal with customers. By concluding this report I will say that MCB is a very good organization for long term carrier because the staff is very friendly with each other and respectful too.
Wednesday, May 6, 2020
Study of Oxygen Consumption to Measure Energy Metabolism...
Study of Oxygen Consumption to Measure Energy Metabolism in Mammals Brianne Simonsen Lab Section 8 4 Oct. 2005 Abstract In this experiment the oxygen consumption of a mouse in environments of varying temperatures was studied. The hypothesis behind this experiment was that more oxygen would be consumed at a lower temperature to maintain body heat. To measure the rate of oxygen consumption a mouse was given a specific amount of oxygen. The amount consumed in a specific time was measured and compared to the rates at a colder temperature. Just as expected, oxygen was consumed more rapidly at a lower temperature. This would lead to the conclusion that more oxygen is required to maintain homeostasis in a system. Introductionâ⬠¦show more contentâ⬠¦Before the experiment could begin several preparatory steps had to be taken. The respirometers had to be charged by placing a test tube of KOH pellets into the jar. The apparatus had to then be tested before the mouse could be placed inside and the data collection portion of the experiment commenced. The jar was dried and a piece of dry paper towel was placed in the bottom. The pipette end of the tubing was placed into a beaker of ink. The pinch clamp on the other end of the tubing was opened completely and the pipetor (blue handled) was attached to the end. The handle of the pipetor was pulled until ink on the other end of the tubing reached the bent portion of the pipette. The pinch clamp was pinched closed. The ink was studied and when it maintained a constant level after thirty seconds the preliminary testing went into its final stages. The sensitivity of the apparatus was then tested by warming the jar with body heat from the hands. The ink went down showing that the apparatus was correctly prepared. The apparatus was then taken apart. A mouse was weighed and placed inside the jar by the tail with the KOH pellets remaining in the test tube inside the apparatus. The respirometer was reassembled and a table was prepared to compare the movement of ink to the passage of time during the experiment. The respirometer was sealed and the ink was allowed to rise toShow MoreRelatedThe Effects Of Fitness Training On Vo2 Max And Vco2 Max1984 Words à |à 8 PagesEffects of Fitness Training on VO2 max and VCO2 Max Abstract: Mammals consume oxygen and produce carbon dioxide as part of their metabolism process in order to maintain body functions. This occurs at all times, both rest and during intense work, within mammals. During times of greater work, skeletal muscles work harder than they do at rest. This in turn increases their metabolic rate and results in a greater demand for oxygen. It has been proposed that fitness training has a positive effectRead MoreSexually Transmitted Diseases35655 Words à |à 143 Pageslife 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Unit 6 Living things in the Environment Plant and animal cells 129 Eukaryotes vs prokaryotes 130 Structures and functions 133-137 Microbes 148-150 Onion and cheek cells 150-151 Ecological study 154 Seed structureRead MoreHemp Cultivation in China42289 Words à |à 170 PagesEstimates based on local data collected by interviewing village leaders and agricultural advisors, and the trends extrapolated from these data, lead to the conclusion that closer to 4,000 ha of land was used to grow hemp in 1993. The remainder of this study concerns recent hemp production in Tai an District along the Da Wen river south and west of Tai an city. This area includes Dong Ping County (south and east of Dong Ping Lake), Tai an Urban District (near the villages of Da Wen Kou and Ma Zhuang)
Tuesday, May 5, 2020
Order System on Manufacturing Performance
Question: Discuss about the Order System on Manufacturing Performance. Answer: Introduction Work Order System is the design and documentation of a certain part of work in large operations such as industrial manufacturing process. There are different work systems that are used for different industrial operations. The type and design of a work system significantly affects operation performance of the industries. The main objective of a successful work order system is to identify the best possible method for an operation so that optimized performance is obtained. A work order system is composed of a number of work cells that are arranged in a sequential order. Each work cell consists of the information of one stage of the operation. In the manufacturing operation, the work cells are used to represent each stage of the manufacturing operation. In a manufacturing system, to optimize manufacturing performance, the Hollier Algorithm is used for making optimal arrangements for work stations. The Hollier Algorithm is used for sorting part routing data and arranging work stations acc ording to the part routing data inputs. In this report, the operation chosen is manufacturing process. The effects and impacts of work order system on manufacturing performance have been discussed in this report. Work Order System and Manufacturing Performance Work Order System is an operation layout or algorithm that is used to optimize the performance of the machine on the basis of input and output. In a manufacturing process, several work planning, layout and operation algorithms are needed to optimize operation performance. Use of a suitable work order system will significantly impact the manufacturing performance. A work order system is composed of a number of work cells that are arranged in a sequential order. Each work cell consists of the information of one stage of the operation. In the manufacturing operation, the work cells are used to represent each stage of the manufacturing operation. There are two kinds of work flow diagrams pure sequential and mixed sequential. For a manufacturing operation, mixed sequential diagram is used to represent the whole process. Figure: Work System Structure for a Manufacture Industry (Operations) Now, work flow diagram using work cells are only small parts of a work order system. The work flow diagrams are constructed in several stages technological stage, work allocation stage and ergonomic stage. For a manufacturing operation, the technological stage consist of the technical operations of manufacturing machines, work allocation consists of the allocation of duties to the machines as well as workers and ergonomic stage consists of other related factors like resources, methodology, post-manufacture operations and others. In manufacturing process, the parts of the work cells are called as Part Family. In a manufacturing system, to optimize manufacturing performance, the Hollier Algorithm is used for making optimal arrangements for work stations. The Hollier Algorithm is used for sorting part routing data and arranging work stations according to the part routing data inputs. For manufacturing process, work flow diagram is much complex. The work flow diagram used is called Network Diagram. Figure: Sample Network Diagram for Manufacturing Process (Source: Created by Author) Now, these are the basic levels of work order systems for a manufacturing process. However, there are more complex structures for work order system of a manufacturing process. These include: Methods Analysis Methods analysis of work order system enables the manufacturing operator to analyze and understand the methods to be followed during the course of the operations. In this part of work order system, the existing operation methodology is analyzed and broken down into small work cells or work break down structures. There are a number of benefits of methods analysis in manufacturing process: Unnecessary operations or methods are analyzed and removed from the main manufacture operation. This helps in preventing extra costs and unwanted operational errors. Multiple operations can be combined together in a sequential order for avoiding too much operation time. This helps in reduction of overall manufactural timeline and operations. In manufacturing process, sometimes, the operations are not done in sequential order and hence, operational errors are found very often. Method analysis can help in rearranging the order of the operations so that the manufacturing process can be executed in the correct manner. Method analysis can also simply the operational activities of a manufacturing process. This helps in increasing efficiency and optimizing the performance of the manufacturing equipments. Methods Design Methods design follows the method analysis process and is used to design optimal design methods for manufacturing or any other industrial operation. Methods design has another set of benefits for industrial operations and manufacturing operations for this case. These benefits are follows: The problems and issues arising during the operational activities can be mitigated easily by building a suitable methods design i.e. methods design gives a proper way of operations. Methods design can be used to find suitable alternatives to existing operations. Finding alternative operation ways can provide more options as well as more optimal and efficient operational method. Methods design can also be used for implementation of new methods and operational changes. A suitable methods design is best suited for optimizing operations of the industrial equipments. In manufacturing industry, methods design is the most important part of operations. Layout Planning Layout planning is by far the most important part of any industrial operation and manufacturing industry is no different. Layout planning is developed from the blueprint of the complete building and equipment placement structures. From the work breakdown structures and work cells, an operational layout can be designed including the layout for the operational equipments. This helps in optimization of operations as well as maximum efficiency of the equipments. From the above study, it has been clear that work systems have significant impacts on the manufacturing industry. Not only the basic operational designs and layouts, they are useful for designing a suitable map for execution of the operations as well as optimization of performances using some specific algorithms. Conclusion Finally, the report can be concluded with the fact that work order system is an inseparable part of an industrial manufacturing process. Work Order System is an operation layout or algorithm that is used to optimize the performance of the machine on the basis of input and output. In a manufacturing process, several work planning, layout and operation algorithms are needed to optimize operation performance. Use of a suitable work order system will significantly impact the manufacturing performance. A work order system is composed of a number of work cells that are arranged in a sequential order. Each work cell consists of the information of one stage of the operation. In the manufacturing operation, the work cells are used to represent each stage of the manufacturing operation. There are two kinds of work flow diagrams pure sequential and mixed sequential. Methods analysis of work order system enables the manufacturing operator to analyze and understand the methods to be followed dur ing the course of the operations. In this part of work order system, the existing operation methodology is analyzed and broken down into small work cells or work break down structures. There are also other factors of work systems that are used to optimize manufacture operations in the manufacture industry. Bibliography Fischer, K. Zink, K.J., (2012). Defining elements of sustainable work systemsa system-oriented approach.Work,41(Supplement 1), pp.3900-3905. Hamid, A.H.A., Rozan, M., Ibrahim, R., Deris, S., Nik Rushdi, H. Yunus, M.N., (2013). Business process analysis of emergency plan using work system theory.Journal of Information Systems Research and Innovation (JISRI),3, pp.37-43. He, N., Zhang, D. Z., Li, Q. (2014). Agent-based hierarchical production planning and scheduling in make-to-order manufacturing system.International Journal of Production Economics,149, 117-130. He, W., Da Xu, L. (2014). Integration of distributed enterprise applications: a survey.IEEE Transactions on Industrial Informatics,10(1), 35-42. HusejnagiÃââ⬠¡, D., Sluga, A. (2015). A conceptual framework for a ubiquitous autonomous work system in the Engineer-To-Order environment.The International Journal of Advanced Manufacturing Technology,78(9-12), 1971-1988. Le Bourhis, F., Kerbrat, O., Hascot, J. Y., Mognol, P. (2013). Sustainable manufacturing: evaluation and modeling of environmental impacts in additive manufacturing.The International Journal of Advanced Manufacturing Technology,69(9-12), 1927-1939. Lin, M.T., (2013). The singleà ¢Ã¢â ¬Ã row machine layout problem in apparel manufacturing by hierarchical orderà ¢Ã¢â ¬Ã based genetic algorithm.International Journal of Clothing Science and Technology. Liu, C., Li, Y., Shen, W. (2014). Integrated manufacturing process planning and control based on intelligent agents and multi-dimension features.The International Journal of Advanced Manufacturing Technology,75(9-12), 1457-1471. Romanovsky, A. Thomas, M., (2013).Industrial deployment of system engineering methods. Heidelberg: Springer. Tubaileh, A. S. (2014). Layout of flexible manufacturing systems based on kinematic constraints of the autonomous material handling system.The International Journal of Advanced Manufacturing Technology,74(9-12), 1521-1537. Wasson, C.S., (2015).System Engineering Analysis, Design, and Development: Concepts, Principles, and Practices. John Wiley Sons. Zink, K.J., (2014). Designing sustainable work systems: the need for a systems approach.Applied ergonomics,45(1), pp.126-132.
Saturday, April 4, 2020
Mobile Social Media Marketing
Introduction Marketing professionals all over the world are constantly adjusting their business strategies to reach out to the ever-changing demands and needs of customers (Lamarre, Galarneau, and Boeck 2012, p. 1). With the modern day shift to adoption of media services in the concept of marketing, Khalifa and Shen (2008, p. 112) opine that mobility is rapidly becoming an ordinary way of life.Advertising We will write a custom report sample on Mobile Social Media Marketing specifically for you for only $16.05 $11/page Learn More Innovative business mind-sets that have effectively incorporated e-commerce in their marketing strategies view mobile social media marketing as the next best exhilarating business prospect that will enable businesses to relate to their customers successfully through new communication channels (Lamarre, Galarneau, and Boeck 2012, p. 1). Mobile social media marketing differentiates itself from other marketing mediums such as newsp apers, radio, and television. This arguably is due to its highly interactive nature supplied by web browser advantages and mobile device interfaces that make it possible to offer continuous access to prospective customers (Davis and Sajtos 2009, p. 16). These rare advantages effectively suffice as one of the most robust, dynamic, and personal mediums that continue to shape modern day marketing in all corners of the world (Jadhav, Kamble, and Patil 2012, p. 45). Mobile social media marking has the ability to integrate several forms of mobile device technology and practices such as the Internet, VoIP, mobile SMS, the Bluetooth, mobile e-mail, as well as concepts such as SMS marketing, mobile gaming, mobile advertising, and location based marketing (Lamarre, Galarneau, and Boeck 2012, p. 2). Why the shift towards mobile marketing As Lamarre, Galarneau, and Boeck (2012, p. 2) note, Mobile social media marketing taps abundantly into the massive reservoir of potentials that cut mobile ser vice provision across the globe. These provisions have become used commonplace with consumers of all ages and by customer personal mobile interfaces. In recent times, mobile social media marketing has been comprehensively discussed in modern day marketing ventures and has passed the test of management philosophy pigeonholed on its practices, principles, and strategies that underscores its consistent quality delivery.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Of much consideration has been the increased employees involvement, employee empowerment, top management commitment, benchmarking, team spirit, rewards and recognitions, quality leadership, consistent feedback mechanism and a healthy liaison between companies and consumers, as well as between businesses and their suppliers (Jadhav, Kamble, and Patil 2012, p. 45). Most of the research on mobile social media marketing has majored i n the manufacturing sector. Lately, however, they have spread over the service industry and public administration, each of which has proved to have travelled a robust trajectory towards the empowerment of e-commerce (Abbass and Akram 2010, p 30). The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends. For corporations, therefore, this new shift in the marketing trends holds an appealing assurance of being in constant and direct touch with their clienteles, thus helping them to nurture a repeated and robust rapport with the potentiality of brand. The move amplifies sales with an express competitive advantage (Lamarre, Galarneau, and Boeck 2012, p. 2). In addition, given that the younger customers could be problematic to reach by means of traditional networks of communication. Mobile social media marketing read ily offers an effective appeal, especially with the increased need to reach out to the younger consumer segment (Gao, Sultan, and Rohm 2010, p. 578). This is because this consumer segment continues to be the brain behind the modern day business success. As such, they have to be lured in keeping with the social trends in the market (Jadhav, Kamble, and Patil 2012, p. 45). Challenges of mobile social media marketing Although mobile social media marketing hypothetically implies a prodigious deal of business opportunities, harnessing such possibilities continues to prove somewhat challenging (Aldà ¡s-Manzano, Ruiz-Mafà ©, and Sanz-Blas 2009, p. 745). Numerous obstacles relating to consumer behaviour continue to characterise it in ways that are yet to be resolved.Advertising We will write a custom report sample on Mobile Social Media Marketing specifically for you for only $16.05 $11/page Learn More As Beck et al. (2008, p. 420) note, it is a forgone concl usion that a great number of consumers often have their mobile devices within reach, thereby establishing a robust network of communication between consumers and companies. Over time, the challenge that has characterised mobile social media marketing revolves around the hitches in linking these two entry points by developing a craving from the prospective consumers to generate access to their mobile devices, whereby such consumers not only gain privilege, but also confidence in the company (Aldà ¡s-Manzano, Ruiz-Mafà ©, and Sanz-Blas 2009, p. 745). The other challenge that is often encountered in the managing of the consumerââ¬â¢s interaction with the companyââ¬â¢s communication facilities is whether this might be perceived as being explicitly intrusive on such mobile social media marketing platforms. These contests, according to Davis and Sajtos (2009, p. 15), are pointers that validate the fact that research into this particular zone is necessary, pertinent and well-timed. Trends in mobile social media marketing and change management It increasingly becomes very imperative for organisations to gain competitive advantage by nurturing a culture that guarantees businesses the ability to survive and manage change effectively (Jadhav, Kamble, and Patil 2012, p. 46). Mobile social media marketing trends, according to Cao and McHugh (2005, p. 475), warrant the drive to carry out commerce that seeks to explore the domains of developmental paradigms which are in pursuit of the ever-changing buyer behaviour, habits and consumerism in general. Trends in global trade offer valuable lenses through which organisational leaders with the necessary business zest could monitor their business growth, respond amicably to the demands and mitigate uncertainties within their business structures (Abbass and Akram 2010, p 30). These newfound marketing trends are particularly useful in the concept of organisational intelligence, knowledge management, organisational design, an d corporate strategy to reach out to the global consumers.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Given that the most widespread trends in the contemporary market are towards an all-pervasive and continuous change, as well as expanding the scope of interdependencies, close parallelism can be amicably drawn between the public and private sectors with the denominator being the propensity towards environmental change (Cao and McHugh 2005, p. 475). Within these considerations, private and public sector organisations seek to thwart the approaching turbulent environmental glitches that are characteristic of traditional marketing. These marketing glitches are contained by dramatic technological changes, as well as socio-economic and political developments that continue to shape global trade. In order to help shape, understand and manage change conduits and its processes more effectively, a comprehensive outlook of change management in global marketing often suffices as the best alternative in keeping with the ever changing market trends (Cao and McHugh 2005, p. 480). The essence of mob ile social media marketing Mobile social media marketing is a venture of management that is concerned primarily with supervising, designing and controlling processes within a production function. The essence of this is to transform business operations especially in light of producing goods while tendering services that seek to meet the demand of consumersââ¬â¢ needs anywhere at all times (Choi et al. 2008, p. 320). Mobile social media marketing as a concept of management, observe Bauer, Reichardt, Barnes, and Neumann (2005, p. 185), takes into consideration the responsibility of underscoring the efficacy of specific business functions that must be realised by way of using the limited resources as possible to meet customersââ¬â¢ satisfaction within a given timeline. This archetypical business venture is also concerned with the efficacy that involves the conversion of inputs such as raw materials, energy and labour into outputs such as goods and services (Bauer et al. 2005, p. 1 85). Succinctly, the essence of mobile social media marketing is its capacity to utilise capital and human resources such as technology and knowledge to convert raw materials and services into either tangible or intangible products in the forms of goods and services. The basis of mobile social media marketing is to design the systems that control an enterprise such as arranging the facilities, coming up with procedures that align the business with mobile device inventory acquisition and scheduling business tasks and outputs while providing a safe passage that guarantees the smooth sail of business towards customers. Standardisation lenses The modern day consumer views business organisations through the lenses of standardisation and businesses that explore the domains of mobile social media marketing as a way of reaching out to their customers, so it normally gets a head-start in the populous market niche (Bouhlel et al. 2009, p. 705). This is so due to the fact that such businessesà ¢â¬â¢ products and services are usually available to the consumers at the click of a call button. Alternatively, prospective buyers could always browse, view and verify the specifications of a product or service offered by the company, thereby saving both time and money. To a spectacular advantage, the authors opine that prospective customers could make on-line requests and be served with various services and products instantaneously (How to make effective disclosures in digital advertising 2013, p. 1). Mobile social media marketing, just like any other business venture, as argued by Josler and Burner (2005, p. 5), falls under categorisation schemes that classifies it within the highly sought after business motifs. These consist of the conceptualisation of higher degree of communication, standardisation levels, production and service delivery functions, as well as entertainments (Kim, Kim, and Kil 2009, p. 142). Marketing within this business model, for example, offers tangible go ods that must reach out to consumers. As such, a distribution system is often upped to get them to their targeted destination. Service industries tend to deal directly with their customers, thus making distribution a less likely challenge at the behest. Here, the concern, however, is to make the services available to the consumers regardless of their global positioning and trends in time (Pisano and Shih 2009, p. 117). Broadly speaking, the focus is on what businesses can do in order to attain a high rate of production in a marketing function. According to recent research in this area, the high-involvement media services by businesses can, for example, create positive attitudes and spellbinding confidence on the part of consumers (Demchenko 2004, p. 24). Massey, Montoya-Weiss and Oââ¬â¢Driscoll (2002, p. 275) and Soupata (2005, p. 25) concur that increased media marketing and its practices help generate the types of flexible behaviours that may lead to enhanced performance by bus inesses. Social media applications embrace a wide collection of elements including collaborating projects, content communities, social networking interfaces, and virtual worlds, which essentially continue to factor in within the standard repertoire of communication for many businesses (Kaplan 2012, p. 1). Currently, with the endowment of powerful mobile device to every consumer, several social media applications are gradually becoming mobile, as new entrants in the market persistently appear. Conclusion Mobile social media marketing is rapidly becoming the new face of modern world marketing trends allowing organisations in all parts of the world to effectively reach out to customers and meet their demands beforehand. For many businesses, it will continue to evolve as an integrating tool in communications and marketing strategies. The continued use of mobile social media marketing is expected to expand the scope of global buying and consumption trends for companies and consumers that embrace it. Although mobile social media marketing offers the ability to create new and impressive opportunities, it also comes with challenges including demands for a rapid shift in the thinking skills ââ¬â especially about marketing mix and market measurement stratagems. Today, companies that are most effective in the frontiers of mobile social media marketing are not only experimenting with several business opportunities; they are equally empowered to create institutional metrics to quantify the impacts of their market energies. In the years to come, effective use of mobile social media tools for marketing will be guided by the very businesses that have the ability to enter into this promising relationship with consumers, employees, supplies, and other stakeholders. References Abbass, B., and Akram, I 2010, ââ¬ËMobile marketing: Examining the impact of trust, privacy concern and consumersââ¬â¢ Attitudes on intention to purchaseââ¬â¢, International Journal of Busines s and Management, vol. 5, no. 3, pp. 28-41. Aldà ¡s-Manzano, J., Ruiz-Mafà ©, C., and Sanz-Blas, S 2009, ââ¬ËExploring individual personality factors as drivers of M-shopping acceptance,ââ¬â¢ Industrial Management and Data Systems, vol. 109, no. 8, pp. 739-757. Bauer, H. H., Reichardt, T., Barnes, S. J., and Neumann, M. M 2005, ââ¬ËDriving consumer acceptance of Mobile marketing: A theoretical framework and empirical study,ââ¬â¢ Journal of Electronic Commerce Research, vol. 6, no. 2, pp. 181-192. Beck, R., Beimborn, D., Weitzel, T., and Kà ¶nig, W 2008, ââ¬ËNetwork effects as drivers of individual technology adoption: Analyzing adoption and diffusion of mobile communication services,ââ¬â¢ Information Systems Frontiers, vol. 10, no. 13, pp. 415-429. Bouhlel, O., Mzoughi, N., Hadiji, D., and Slimane, I. B 2009, ââ¬ËBrand Personality and Mobile Marketing: An empirical investigation,ââ¬â¢ Proceedings of world academy of science, engineering and technology, vol . 41, no. 3, pp. 703-711. Cao, G., and McHugh, M 2005, ââ¬ËA systemic view of change management and its conceptual underpinningsââ¬â¢, Systemic Practice and Action Research, vol. 18, no. 5, pp. 475-490. Choi, J., Seol, H., Lee, S., Cho, H., and Park, Y 2008, ââ¬ËCustomer satisfaction factors of mobile commerce in Korea,ââ¬â¢ Internet Research, vol.18, no. 3, pp. 313-335. Davis, R., and Sajtos, L 2009, ââ¬ËAnytime, anywhere: Measuring the ubiquitous consumerââ¬â¢s impulse purchase behavior,ââ¬â¢ International Journal of Mobile Marketing. vol. 4, no. 1, pp. 15-23. Demchenko, Y 2004, ââ¬ËVirtual organizations in computer grids and identity managementââ¬â¢ Information Security Technical Report. vol. 9, no. 1, pp. 59-76. Gao, T., Sultan, F., and Rohm, A. J 2010, ââ¬Å"Factors influencing Chinese youth consumersââ¬â¢ acceptance of mobile marketing,â⬠Journal of Consumer Marketing, vol. 27, pp. 574-583. How to make effective disclosures in digital advert ising 2013. Web. Jadhav, N., Kamble, S., and Patil, M 2012, ââ¬ËSocial Media Marketing: The next generation of business trendsââ¬â¢, Journal of Computer Engineering, vo. 2278, no. 8727, pp. 45-49. Josler, C. and Burner, J 2005, ââ¬ËProject Management methodology in human resource managementââ¬â¢. College and University Professional Association for Human Resources. vol. 56, no. 2, 1-7. Kaplan, M 2012, ââ¬ËIf you love something, let it go mobile: Mobile marketing and mobile social media 4Ãâ"4,ââ¬â¢ Business Horizons, vol. 55, no. 2, pp. 129 ââ¬â 139. Khalifa, M., and Shen, K. N 2008, ââ¬ËDrivers for Transactional B2C M-commerce Adoption: Extended Theory of Planned Behaviour,ââ¬â¢ Journal of Computer Information Systems, vol. 48, no. 14, pp. 111-117. Kim, K., Kim, G. M., and Kil, E. S 2009, ââ¬ËMeasuring the Compatibility Factors in Mobile Entertainment Service Adoption,ââ¬â¢ Journal of Computer Information Systems, vol. 50, no. 9, pp. 141-148. Lamar re, A., Galarneau, S. and Boeck, H 2012, ââ¬ËMobile marketing and consumer behaviors current research trendââ¬â¢. Int. J. Latest Trends Computing, vol. 3, no. 201. pp. 1-9. Massey, A, Montoya-Weiss, M, and Oââ¬â¢Driscoll, T 2002, ââ¬ËKnowledge Management In Pursuit Of Performance: Insights From Nortel Networksââ¬â¢, MIS Quarterly, vol. 26, no. 3, pp. 269-289. Pisano, G.P. and Shih, W.C 2009, ââ¬ËRestoring American competitivenessââ¬â¢. Harvard Business Review. vol. 7, no. 8, pp. 114-125. Soupata, L 2005, ââ¬ËEngaging employees in company success: The ups approach to a winning teamââ¬â¢, Human Resource Management, vol. 44, no. 1, pp. 95-98. This report on Mobile Social Media Marketing was written and submitted by user Maximilian Duke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
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